Hello everybody. Welcome.
To the master class meeting tonight, Thursday night, October
26th, 2023.
I thank everybody for joining.
We do have a long list of presenters tonight, so I do want
to get off.
I'm going to get started as soon as possible.
And Umm Larisa is first if you are ready.
I am ready.
I will start sharing.
Sorry.
Can you see that yet or not yet?
Yes, I do see it.
Yes.
Is it in presenter mode or not?
I just can't see necessarily what you what you see.
No.
No, no, I see it in the PowerPoint mode.
It's not.
OK.
There we go.
That right now?
OK, cool.
Yep.
OK.
Good evening everyone.
I'm Larisa vinciguerra.
Tonight I'll discuss facial recognition technology, which
has gained remarkable prominence in recent years.
We will explore its extensive use cases, advantages,
disadvantages, biases, controversies, and ethical
implications.
Our goal is to comprehensively understand it's far reaching
impact, empowering us to make informed decisions about its
use.
Although most of us already are familiar with what it is, since
we use it every day, let's start anyway by defining what facial
recognition technology truly is.
Facial recognition technology is a biometric system that
identifies individuals by analyzing and comparing their
unique facial features.
It operates by capturing and processing facial images or
video frames.
Converting these features into mathematical representations
known as facial templates and then using AI algorithms to make
comparisons.
Facial recognition technology has revolutionized several
sectors.
Notably, it has become a game changer in law enforcement and
security by enabling real time comparisons to vast databases,
it aids in identification of criminals missing individuals
and potential threats, contributing to crime prevention
and public safety.
However, beyond security, the application of facial
recognition are far reaching.
It's woven into the fabric of our daily lives, from unlocking
smartphones to enhancing user experiences in smart devices.
Additionally, it offers benefits and fields like banking,
education and even retail.
For example, security systems commonly use identity
verification to grant or deny access to a facility, device, or
digital account based on facial authentication, law enforcement
agencies and security organizations use facial
recognition to monitor crowds, track individuals, and identify
potential threats in public spaces.
Moreover, many modern smartphones and computers use
facial recognition as security method for unlocking devices and
authorizing access to apps and data.
Retailers and marketers use it to analyze customer demographics
and behavior for targeted advertising and customer
experience improvement.
Additionally, education institutions and businesses can
automate attendance records using facial recognition to
streamline processes.
Social media platforms also legit leverage it to
automatically tag people in photos and enhance photo
organizations sharing.
Now here's where we tried to the delicate balance as facial
recognition technology, inherently good or bad, the
answer is not as straightforward as we might wish.
Like many technologies, it's ethical implications are deeply
intertwined with how it's used and who uses it.
Let's focus on facial recognitions.
Benefits in our digital age, in a world where innovation has
become the norm, facial recognition stands at the
forefront of ensuring our safety and security.
Law enforcement agencies have harnessed its powers to swiftly
apprehend criminals and locate missing individuals.
Recent example highlights a remarkable effectiveness, such
as the rapid capture of an accused ****** in New York
within 24 hours of the crime.
Furthermore, the expansion of facial recognition at airports
promises to bolster security, determine criminal deterring
criminal activity.
After all, individuals are less likely to commit crimes when
they know they're under watchful eyes of this technology.
But it's not just about security.
Facial recognition offers a seamless and contact with
contactless approach to our daily lives, eliminating the
need for physical keys or identification cards.
Imagine I'm sorry.
Umm.
Imagine the convenience of streamlined store checkout
processes, or the effects of service at establishments like
an AI bar, where your presence alone can be enough to recall
your favorite drinks.
And yes, I read several articles about AI bars.
I don't think one of those though.
Additionally, it provides robust antifraud capability.
It's safeguarding our financial interests.
These are just a few of our facial recognitions, vast
benefits to our modern world, enhancing security and
convenience.
While facial recognition technology shows great promise,
it also raises significant concerns that demand careful
consideration.
Chief among these concerns is the encroachment on our
fundamental right to privacy, the technologies intrusive
nature enables constant surveillance of individuals in
both public and private domains, prompting a profound debate over
a routing or privacy.
Another concern arises from the technologies inherent
inaccuracies, particularly in recognizing diverse feces
leading to biases and potential injustices.
It's a pressing issue that disproportionately effects
marginalized communities and raises ethical questions about
fairness and discrimination.
Equally important is a lack of robust regulations and
oversight.
The absence of clear guidelines can pave the way for potential
misuse by both government and private entities.
This can result in unwarranted monitoring.
The challenging our civil liberties and the delicate
balance between security and individual freedoms, the
controversy surrounding facial recognition forced us to grapple
with the complex questions about the interplay between its
potential benefits and security and convenience, and the risks
of overreach and harm to personal freedoms.
For several years, the TSA has implemented facial recognition
as part of its security measures at airports across the United
States.
Currently, 238 airports use biometric facial comparison
technology and error entry environment.
This technology involves capturing and analyzing
passengers facial images to verify their identity and, in
theory, enhance airport security.
However, as with any technical, sorry technological advancement,
it has sparked significant debate and raised important
privacy concerns.
First and foremost, the TSA argues that facial recognition
technology, or offers the potential for enhanced security,
accurately identifying individuals, and Crawford cross
referencing their information with watchlists and databases of
known threats can help identify potential risks and prevent
unauthorized ask access to secure areas.
In essence, in aims to make our airport safer by identifying
individuals of interest swiftly.
Proponents of this technology also highlight its potential to
streamline passenger screening.
Imagine a world where you can move through security
checkpoints more efficiently and with fewer intrusions.
Facial recognition promises to expedite this process, which
could reduce lines and wait times, making travel experiences
more pleasant and less stressful.
One particularly intriguing aspect of facial recognition is
the prospect of biometric boarding passes.
Advocates believe replacing traditional boarding passes and
identification documents with facial recognition could reduce
the chances of identity theft and document fraud.
It could create a more seamless and secure travel experience for
us all.
However, it's essential to recognize the other side of this
debate, which sensors on privacy concerns.
Critics argue that collecting and storing biometric data on
travelers can be invasive and pose significant risks,
especially if that's data falls into the wrong hands.
The concerns about data security and potential misuse are
paramount.
Moreover, facial recognition technology is not infallible and
can lead to false positives or negatives.
Errors can result in innocent passengers facing unnecessary
delays or worse, being wrongly flagged as potential threats.
Such inaccuracy is have the potential to create frustrating
and distressing situations during our travels.
Critics also raised concerns about the lack of consent.
Passengers may not always be adequately informed or given the
choice to opt out of facial recognition, leading to worries
about surveillance without consent.
This touches on fundamental issues related to the individual
freedoms and personal privacy, one of the most significant
concerns about the TSA's use of facial recognition is the
potential for mission creep.
What may begin as a tool for verifying identity?
We're verifying the identity of passengers at security
checkpoints could expand into broader surveillance tracking
individuals throughout the airport or even in public
spaces.
This brings us face to face with the balance between security and
our civil liberties.
To add another layer to the conversation, the absence of
comprehensive federal regulations governing the use of
facial recognition in Transportation Security has
fueled concerns.
Advocates for privacy have called for stricter oversight
and regulation to protect travelers rights and maintain
the delicate equilibrium between security and personal freedom.
The TSA's use of facial recognition represents a
fascinating, yet complex chapter in the evolution of airport
security.
While it promises enhanced security and efficiency, we must
be vigilant in addressing the pressing concerns surrounding
privacy, accuracy, consent, and Mission Creek as we move
forward, we must carefully consider the future of this
technology and the regulatory frameworks that can protect our
rights while keeping us safe in the skies.
The ethical concerns surrounding facial recognition are
multifaceted and substantial.
They encompass both privacy and surveillance, data security,
ethical dilemmas and the issues of racial and social bias.
Facial recognition can potentially infringe on personal
privacy by enabling ubiquitous surveillance.
This pervasive surveillance introduced the risks of unwanted
monitoring and unauthorized data collection, causing individuals
to feel as if they're every move is under scrutiny.
Consequently, it erodes their sense of personal freedom.
Another critical issue is the security of the biometric data.
The vulnerability of this data to cyber attacks and hacking
highlights the potential for severe consequences, including
identity theft and the misuse of personal information protecting
the security of the data is not just priority but an ethical
imperative.
Furthermore, facial recognition technology presents policymakers
and stakeholders with intricate ethical dilemmas.
These dilemmas encompass efforts.
He is responsible and ethical use, particularly in the context
like mass surveillance, striking a balance between fulfilling
security needs and upholding individual rights and the
formidable challenge.
Lastly, the issue of racial and social bias in facial
recognition looms.
Large bias is particularly evident in the technology is.
Bias is particularly evident in the technology across different
racial and demographic groups.
These disparity is give rise to pressing ethical concerns
related to fairness, discrimination and the potential
for misuse.
A certain groups may bear a disproportionate burden of these
biases.
Given the ethical concerns, there's a compelling need for
improved policies and guidelines regarding facial recognition.
These guidelines encompass various key aspects.
1st, that protection is paramount.
Comprehensive policies are necessary to safeguard biometric
data and current ensuring it remains protected from
unauthorized access.
And is handled responsibly.
These policies also should dictate how data is collected,
stored and used, emphasizing obtaining consent and
transparency.
Transparency and accountability must be prioritized by
policymakers, requiring organizations to disclose how
and when facial recognition is deployed.
This involves establishing mechanisms for accountability
and oversight, providing clear information to the public.
Furthermore, guidelines should explicitly address FRT as fair
and ethical.
Use setting clear limitations, especially in the context like
mass surveillance.
These ethical standards ensure that the technology respects the
rights and dignity of individuals to address bias
policies.
Policymakers should incorporate provisions for bias mitigation
and facial recognition systems, promoting the development of
accurate and fair technology, and thereby minimizing the
potential for discrimination.
Finally, international collaboration is crucial given
the cross border nature of facial recognition technology,
countries should work together to harmonize regulations, share
best practices, and develop global ethical standards to
ensure this technology is consistent, responsible, and
secure.
Use.
This approach creates a framework that effectively
balances security with individual rights and values.
In conclusion, facial recognition technology is a
powerful tool with significant benefits and concerns it its
impact depends on how we use it and the rules we set.
We must prioritize data protection, transparency, bias
mitigation and international collaboration as we navigate
this landscape.
We're responsible for ensuring that innovation does not
compromise our fundamental rights and freedoms.
Thank you all for your time and attention.
Oh, also my oh, here are my references.
My little note on the bottom there was what made me think
about facial recognition to be my topic, and that was watching
class of 09, which is a show on Hulu and the other show Black
Mirror that one had an episode that was all about like social
umm standards that you would get judged to all over the place
wherever you want.
And it reminds reminded me of this.
That was really good and I'm really into the fact that I
don't like the fact that TSA wants to use.
Ah.
Yeah, I'm with you.
You know, I just.
It's a little a little scary to have it out there everywhere,
not just in our own, like, just for ourselves, which is kind of
Yeah.
what really sparked my interest in reading more about this.
Yeah, it brings me.
Yeah.
What we just use use retina scanners then it's that's even
more accurate.
No, no, I don't want that.
Sure.
Yeah.
Yeah, I know it.
I mean I if you watch like the show class of 09 and how like
deeply they're like watching everybody it like really made me
start thinking about this so much because it's the world's.
Yeah.
We're kind of headed towards and I don't really want that world.
I saw the one in Black Mirror, so I totally know what you're
saying.
Oh, you did see that?
See, that's another one nosedive is the episode.
Yeah.
Yeah, I didn't.
I didn't like that.
Yeah, me either.
You could have one bad day and it ruins everything.
Exactly.
And it's, you know, and then yeah, because.
We're so the data is out there.
Everything's out there and I hate the fact that we're just
like, we're coming to the point where everything is going to be
dependent on that.
Yeah, I know.
It reminds me.
I don't know if anybody's ever seen the movie Total recall.
Yeah, long time ago.
The the original or the remake?
Yes, the original.
The the original where he goes through the the airplane thing
and it scans his old body.
You can see his skeleton and he, you know, he changes his facial,
Yeah.
facial features and everything to get through and it's just
it's it's too much.
Yeah, exactly.
Jameson has a question.
I don't know will be able to do it like that.
Go ahead.
Ohh yeah, I got a question for Larisa.
Just wondering with your in your research, did it mention
anything about issues with like identical twins or the fact that
everybody has a doppelganger and there could be those, those
false positive type situations?
Right, right.
Well, I think that's kind of I honestly did not come across it.
But now that you say it, I'm going to go look it up.
But I feel like that's part of one of the major issues is that
like the whole like bias, you know, that can come along with
it.
I think that's part of the problem is that there are.
And if you get outside of Caucasians it the accuracy drops
significantly.
Tremendously.
Yeah, so.
Mm-hmm.
I feel like I've heard like in China with their social credit
system, social score, that they've had people be like,
falsely flagged or charged with crimes or whatever.
They didn't commit, like jaywalking or whatever, you
know.
Yeah.
Right, because these.
Well, that's that's some of the stuff I came across actually.
Yeah, I was gonna say.
I'm sorry.
Go ahead, talk tomorrow.
Yeah, because you're you're absolutely right.
Because it's based upon your skull structure.
Yeah.
I mean, look at the forensic scientists who can take a skull
and reconstruct a face.
I mean, this is what this is based on and there are racial
differences in how much variance is involved in your facial
structure, which is why I said let's just do the eye retina
Umm.
scans.
Yeah.
And so and and Larisa, you're going to need to focus in on the
Type 2 errors there.
OK, the false positives you're in, you're in analytics.
Yeah.
So let's be analytical about this.
Yeah, right.
I know well.
I started to see it really interested in AI over the past
couple months because I was training, I was training a large
language model before I had to leave that job so I could focus
better on school.
So all these kinds of things now are have been very intriguing
and I need to continue my research.
Yeah.
I can.
So.
I can just see how it can be scary and I I think it's just.
It depending too much on technology and AI to do the
work.
Yeah, I I I have a little bit of a fear of AI, which is why I
think I'm so interested in it, because I do think that if it if
it's not truly regulated and really carefully used, it can
turn dangerous.
Yeah.
And I think as we get lazier and lazier, as a society, we keep
expecting things to work for us and that's where technology gets
in the way.
Oh yeah, most definitely.
Well, that was excellent.
Thank you.
Umm.
Justin says he is ready.
Baby's down.
Yeah, she finally went to sleep.
Ohh.
She's the she's teething, so it's kind of hit or miss some
Oh yeah, that's for sure.
days, yeah.
Umm, so do I just say it share right?
I've never on the.
Umm, yes, you just go on to share and if you've got anything
that's going to that you need us to hear other than yourself,
toggle the what's it called?
Include computer sound.
OK.
Yep, I see your screen.
OK.
And it's in presentation mode.
Yes.
Alright, cool.
All right.
Welcome everyone to this presentation titled Unmasking
Cyber Threats, the power of OSINT and Cyber Security, and
the Enigma of Sock puppet accounts.
That is the that's quite the title.
Let's see if the presentation can live up to the name.
We will be discussing the role of open source intelligence, or
OSINT, in the world of cybersecurity today.
We will also touch on how OSINT has become an invaluable tool
for security professionals.
But first, let's understand what OSINT really is.
So First off, hello everyone.
My name is Justin Hicks.
I am currently pursuing.
We're about to finish my associate and information
technology concentrating in cybersecurity.
I have always had an interest in the world of cybersecurity and
one day I just decided that it is what I wanted to pursue for
my education and as a career.
Last year I really started becoming passionate about open
source intelligence and how it plays such a vital role, good
and bad, in our current technological world.
In the fast paced world of cybersecurity, information is
power.
The ability to gather, analyze, and act upon open source
information is a skill that we can make all that can make all
the difference ocean and provide a wealth of knowledge.
But it also presents its own set of challenges.
Today we'll explore this dynamic landscape and understand why
OSINT is a critical component of modern cybersecurity.
Let's begin with the basics.
Open source intelligence, or Osyth, is the practice of
collecting information from publicly available sources on
the Internet.
This includes data from websites, social media, search
engines, public databases and more.
It's like having a treasure trove of information right at
your fingertips.
In recent years, OSINT has significantly expanded its role.
Today, it's not just the domain of intelligence agencies.
With the growth of the Internet, social media and advanced
technology, ocean is now a critical component in various
fields.
It's used in cybersecurity, law enforcement, business
intelligence, journalism, and even in finding missing persons.
The expansion is a testament to the power and versatility of
OSINT.
We'll dive deeper into how Osun is applied and these diverse
areas in the coming slides.
Open source intelligence originated from military and
government intelligence, primarily relying on publicly
available sources.
It's takes its historical significance, can be tracked
back to World War Two when information was gathered from
newspapers and radio broadcasts.
With the advent of the digital area, OSINT has evolved into a
sophisticated discipline, embracing the vast landscape of
the Internet and technology.
Today OSINT and compasses, an extensive range of source of
sources reflecting its growing importance in modern cyber
security.
I find it interesting how both of these pictures kind of look
the same and they're from different time periods.
OSINT isn't just for the curious, it's a powerful tool
for cybersecurity professionals.
It goes beyond traditional methods, allowing us to uncover
digital footprints and gather critical insights that can't be
obtained through standard security measures.
Some of the examples of using OSINT for cyber security would
be penetration testing, reconnaissance and data
gathering.
So how do we harness the power of ocean?
We have a variety of techniques at our disposal such as search
engines, social media analysis, exploring online forums,
accessing public databases and much more.
It's like assembling a toolkit for uncovering hidden
information.
Let's take a closer look at some modern OSINT tools and enhance
our capabilities.
Maltego is a powerful data mining and link analysis tool,
invaluable for tracking online footprints.
The Harvester is a tool for gathering emails, subdomains and
virtual hosts often use to learn about its targets online
presence.
Google Maps is a versatile tool for geolocation and mapping,
enabling us to pinpoint physical locations associated with online
data.
Except tool helps extract metadata from files, providing
insights into their origins and history.
And Joplin serves as a customized, customizable note
taking and To Do List app assisting and managing findings,
and creating structured reports.
These tools combine with traditional techniques, offer
comprehensive approach to osin, allowing us to uncover valuable
insights while respecting ethical boundaries.
Now let's explore the ethical side of Osun.
Ethical hackers utilize OSINT to discover digital footprints,
support penetration testing, and enhance threat intelligence.
It's about understanding the adversaries perspective to
bolster the defenses.
For example, ethical hackers often use a technique called
Google Dorking that involves crafting specific search queries
on Google to reveal sensitive information or potential
vulnerabilities that might be publicly accessible.
Google Dorking can unveil things like exposed directories, login
pages or even confidential documents.
Another valuable OSINT tool, or OSINT resource is check
usernames.com, a website where you can check usernames across
various platforms.
This allows ethical hackers to determine if a specific username
is in use on social media, forums or other online spaces.
This information can be vital for except for assessing a
targets, online presence and potential attack vectors.
Ethical hacking with those since not only helps secure systems,
but also provides insight into how cyber criminals might
exploit vulnerabilities.
But with any tool, OSINT has its darker applications.
Malicious actors use OSINT to gather information about their
targets.
This can lead to identifying vulnerabilities or creating a
road map for a cyberattack.
It's a reminder that we must be vigilant and safeguarding
sensitive information.
To see OSINT and action, let's examine a real life example with
the identification of capital riders during the January 6
insurrection, Olsen played a pivotal role in the
investigation underpinning what has been described as the
largest criminal investigation in U.S.
History in the two years following the attack, more than
940 individuals have been identified and charged in
connection with the events of that day.
This case offers a comprehensive illustration of the multifaceted
digital footprint on January 6 and how open source intelligence
was instrumental in understanding the lead up to the
attack and in identifying the Riders, Enforcement, Congress,
journalists, and various researchers harness publicly
available evidence sources to achieve these goals.
Citizens, often referred to as sedition hunters, have played an
invaluable role in this massive undertaking.
These dedicated individuals, motivated by a profound sense of
civic duty, have combed through the vast online landscape,
assisting in the identification of suspects involved in the
January 6th Insurrection, OSINT has empowered ordinary citizens
to contribute significantly to the complex investigation.
Their efforts underline the critical role of OSINT in
upholding accountability.
And justice in the digital age.
Now let's dive into another intriguing aspect of those sock
puppets and not these sock puppets.
These are social personas created for intelligence
gathering.
They play a crucial role in OSINT investigations, providing
a disguise to gather information.
When it comes to crafting effective sock puppets for
online anonymity and Persona management, you'll need to set
you'll need a set of essential tools and strategies.
Here's how to create and maintain sockpuppets affectively
a security email generator like ProtonMail product that go to
create a fictitious email account that are not linked to
your real identity.
This email will be essential for managing your sock puppet
personas.
Consider using a burner phone, phone or a service like Google
Voice to acquire an anonymous phone number.
This phone number can be associated with your sock puppet
personas.
For added credibility, it can also help keep away spam calls
and employ a VPN to mask your IP address and maintain online and
on anonymity.
A VPN helps protect your true location identity while managing
your sock puppets.
By combining these tools with a strategic approach to online
behavior, you can create and effectively manage sock puppets
for various purposes while safeguarding your identity.
Open source Intelligence is a powerful yet dull edge tool in
the world of cybersecurity.
When harness for ethical purposes, it empowers
professionals to bolster defenses, discover
vulnerabilities and enhance threat intelligence.
Ethical hackers use those penetration testing ensuring
systems remain secure against potential threats.
However, the same OSINT techniques can be employed by
malicious actors to gather information about targets,
exploit motor abilities and plan cyber attacks.
It's miss Austin lead to online harassment, identity theft and
data breaches, emphasizing the need for a clear understanding
of its dual nature.
And as Osen involves in the digital landscape, responsible
and ethical uses essential to protect individuals and
organizations against potential threats.
In conclusion, OSINT is a potent cybersecurity tool, enhancing
information gathering and security measures.
However, the ever growing number of Internet and social media
users with projected increase to 5.85 billion users by 2027
highlights the potential for a surge in Sock puppet accounts
and necessitates a stronger focus on understanding,
learning, and defending against malicious actors in the digital
landscape.
This quote highlights the Internet's power to enable
different personas and behaviors due to anonymity, emphasizing
the duality of online conduct, and the need for responsible
digital ethics.
Ethics.
It also serves as a reminder of the duality of online behavior,
where the absence of real life accountability can lead to both
positive and negative consequences, highlighting the
importance of responsible online conduct and digital ethics.
Thank you.
Amazing.
I hadn't thought about that.
Couldn't think about hacking something either, but that's.
This is worse than facial recognition.
Yeah, because you totally faking everything about it.
You can you can manipulate this so much it's ridiculous.
Yeah, it's it gets kind of scary because I I had to do an A mock
investigation into somebody and the stuff that I was able to
find out about that person was ridiculous.
Just using some of the OSINT techniques and Google Dorking I
was able to find out their address geolocation, find out
what cards they own.
Uh, FAA license.
All sorts of stuff was on the Internet and this is a very well
known figure.
Somebody who's in the billionaires club and just the
fact that they had all their information out there was and
they probably have a team that kind of protects that was was
pretty scary.
So umm yeah.
And and the fact that you can just do things without any kind
of consequence online is, is, is pretty terrifying as well.
Yeah.
And if if they can find you, that's the thing too.
Yeah.
Well, excellent, excellent job.
Thank you.
Let me tell you that is y'all are just scaring me today,
alright?
Yeah.
Alright, we've got.
Well, we are coming up on Halloween.
Is is the Halloween edition?
I know.
Here we go.
That's it.
Eric, Are you ready?
Oh, I don't see him here.
Or joest.
So I'm going to side is this is Eric.
Ohh, I think he's sick.
Hold on, I'll grab it.
Umm.
It's software.
OK, I thought so.
Nick.
I don't see his presentation.
Alright, let's move on to.
I'll see what I can find.
Let's move on to.
Aman, Are you ready?
I am.
Ohm.
Let me see how to do this.
Sure.
And it's good to go.
Yes it is.
OK.
Uh, good evening everyone.
My name is Aman Advani and this is impact of emerging
technologies on cyber security.
To begin, it's important to consider where technology was,
where it is today, and where it will be in the future.
In the past, we have seen the development of the Internet, the
introduction of cell phones and advancements in cloud computing
and present times.
We are exploring new AI ML techniques, IoT and blockchain.
Given how the world is progressing, we can expect to
see vast improvements in bio integrated technology and
quantum computing in the near future.
It is extremely important to note that with the introduction
of these new technologies, new threat vectors also come to
light, which in turn steer us to define and implement proper
counter measures to prevent ease of access to privileged
information.
Uh.
Oops.
As all of us know, the vast realm of cybersecurity is ever
going directly alongside the need For more information.
Needing to be kept secure, the rise of new technology, despite
how many may find it benefit beneficial is also paving the
way for many more potential security issues.
Even advancements such as AI can lead to inadvertent consequences
by making phishing emails much more realistic.
Lastly, the Internet of Things essentially means a network of
devices that are all interconnected using sensors or
other communication devices, and these devices can also speak to
one another.
Uh here?
Sorry, there's one.
Like, it's fun.
Uh, these devices can all communicate with another and
also communicate with the cloud, as you can probably tell, there
are numerous cyber security issues that come alongside this
which will be explained later in this presentation.
People often confuse artificial intelligence and machine
learning and tend to use them interchangeably, although the
two are very interconnected, they both are different when it
comes to technicalities.
Artificial intelligence, as you can see from the diagram to the
right, is defined as a program that can sense reason, act and
adapt, which essentially mimics human behavior.
Machine learning is a subset of artificial intelligence and
refers to programs that are developed using past data to
revise and fine tune the algorithm.
Their algorithms with these new emerging technologies, cyber
attacks are easier than ever.
New artificial intelligence and machine learning programs can
sift over failed hacking attempts and rework the flaws in
the attack to launch once successfully.
Similarly, phishing attempts have become a lot more prevalent
due to the rise of AI.
Artificial intelligence can make phishing in most seem almost
entirely legitimate, which can easily fool any victims.
Lastly, the introduction of AI and machine learning is allowing
for allowing malware to be instantaneously created and
stored.
Viruses, Trojans and other malware are being revised and
made more effective as advancements in AI and machine
learning take place.
Although artificial intelligence and machine learning have
introduced numerous ways in which victim can be compromised,
they have also allowed for advancements in defense
mechanisms.
Artificial intelligence and machine learning models are
being trained daily to detect malware and phishing attempts
based on past data to thwart any new severe attacks.
These models can also be trained to identify any anomalies and
any network.
The anomalies may include erroneous traffic, a massive
influx of traffic, or even a massive influx of traffic, or
even a or and more sorry.
I'll figure along wrong line.
Lastly, these advancements in AI and machine learning allow for
previously written algorithms to be fine tuned to allow for a
better defense systems.
Whatever algorithms may have failed in the past can be
tweaked using these these methods to operate successfully
in the future.
A stress rise.
The level of defense also rises, so in order to counteract the
potential of detrimental impacts of these technologies, we must
use them in our favor.
The cloud is becoming more popular.
The cloud is becoming more popular than ever, with more
people leaning towards storing the data on the cloud for ease
of access.
However, it is extremely important to note that there are
problems that come alongside cloud storage.
One of the main issues with cloud security is potential of
security misconfigurations.
This happens to be the biggest, whether it be due to a default
flaw or a human error.
Security misconfigurations can leave all information vulnerable
to hackers.
We're definitions of identity can also lead to unauthorized
access of privileged, privileged information by cyber criminals.
And lastly, leaving information stored on the cloud introduces a
new room of the text, new realm of attacks.
Rather than storing data remotely.
Data stored within the cloud could be prone to denial or
distributed denial of service attacks, as well as zero day
attacks, which are exploits which are attacks that have not
been identified by current cloud computing defense software.
Previously labeled cloud issues are all very much manageable.
However, zero.
However, zero day exploits cannot be accounted for as those
attacks refer to new attacks.
For these type of attacks, we can do our best by implementing
preventative controls to minimize the potentiality of
these attacks.
A more reliable way to solve cloud security issue is by
implementing 2 or multi factor authentication which essentially
adds extra steps in the verification process to ensure
the person accessing the data is indeed the person they claim to
be.
If the hacker does gain access to information through some
means, it's important to make sure that the data remain
useless to them.
So we can put in various encryption methods to
essentially render the data useless.
Behavioral and analytics is also on the rise due to the recent AI
search.
BA for short analyzes human behavior to detect anomalies,
which could be an indicator of new attacks.
Ah, lastly, logging all interactions with the cloud can
allow for easy identifiability of a potential intruder.
This in combination with other defense mechanisms can help stop
a vast majority of cloud issues.
However, it is important to note to never be complacent with
level of security when an organization, since the threats
are on the rise and defense should be as well.
To dive deeper, behavioral analytics is another emerging
technology which can aid users and defending against unwanted
cyber threats.
BA works in conjunction with artificial intelligence and
machine learning in order to quickly identify, assess and
resolve any areas within the defense system that seem
vulnerable.
Hackers often approach attacks by targeting networks and with
the rise of TBA, we can quickly identify which networks are
being targeted and how they being targeted to end the attack
officially.
Similarly, BA can also help identify geographic anomalies by
flagging if there are multiple malicious attempts on a system
from one location, which can could end up being a group of
hackers trying to gain access.
Lastly, authentication flaws can have can often be detected by
behavioral analytics by essentially alerting authorities
if there are too many unsuccessful attempts when
providing login credentials.
Too many failed attempts could point to signs of a cyberattack.
So BA would flag these attempts in a timely manner and help
notify the proper authorities.
Io T stands for Internet of Things and to elaborate on my
brief explanation earlier, the Internet of Things refers to the
connection between physical devices, which can all
communicate within the cloud and with each other.
It's office has their own communication device inside it,
which allows for ease of communication within the
network.
There are many security issues that arise alongside with the
introduction of IOTA which include include which include
easily bypassed security, the spread of malware and potential
attack vectors.
If a system is compromised.
More often than not, some devices have their own security
measures but lack comprehensive security for all their
interconnected devices, which can be an Ave for hackers to
infiltrate a system given the interconnectivity of the devices
within the Internet of Things, a hacker can easily spread malware
from one device to another.
Almost seamlessly, since the device is already connected.
Lastly, hackers can use the compromise device within the IoT
as an attack vector to initiate an attack on an entire system.
So clearly, IoT specific defense mechanisms aren't needed.
In order to best counteract IoT attacks, we can implement a
series of defense mechanisms.
The first defense mechanism is to secure access nodes.
Everything within the Internet of Things is connected via
access nodes which allow the devices to communicate with one
another.
Hackers often try to exploit this connectivity nodes to gain
access to the system.
In the case of a successful breach, encrypting all sensitive
information is another defense strategy one could employ when
safeguarding the system.
Thirdly, systemic audits to ensure that everything is
operating as intended and there are no outlaying security flaws
can also minimize the possibility of a cyber attack.
Lastly, we can employ zero trust architecture to prevent cyber
attacks which will be expanded upon the next slide.
So what is 0 tech R0 trust architecture?
Zero Trust architecture is another type of emerging
technology which operates on the principle of never trust and
always verify.
Essentially, all individuals and devices, regardless of how
reputable or known, need to be manually need to manually
authenticate whenever accessing any resources within the
organization.
Although some may find this process tedious, zero trust
architecture does help minimize a significant number of security
attacks by making sure everyone who has access to privileged
information is vetted accordingly.
Zero trust architecture can help minimize inside and outside
threats by requiring everyone to verify their credentials.
It also operates on least privilege principle by only
allowing authenticated users to access only the information they
need to carry out their specific tasks.
Lastly, implementing 0 trust architecture Windows system
helps create segmentation within what within a web of devices,
especially through IO tags in which all devices are already
interconnected with themselves and in the cloud.
In order to properly address these needs, new threats and the
endless bounds of cyber attacks, we must adhere to certain
regulations that keep the organization as well as as well
as its entire client base.
Safe companies need to rely on their predefined cyber schedule
regulations, which are more often than not defined by state
and federal authorities to ensure proper safeguarding from
cyber hackers.
These regulations have just one goal, which is to safeguard the
confidentiality, integrity and availability of data.
The three pillars these regulations vary have heavily
based on countries, but they all aim to maintain national
security as new threads begin to arise, with the new emerging
technologies, it is pretty much imperative for organizations to
abide by these regulations, if not exceed them.
New thread factors spawn day by day, so even implementing new
company wide regulations that can contour to unique issues can
benefit the company greatly.
Good.
New technologies in our society affect us both in positive and
negative voice.
The negative impacts from these technologies include the
possibility of cloud and AI based attacks, a lot of
information is still stored on the cloud.
Whether it be personal photos or credit card information, cloud
attacks are a main way in which hackers try to gain unauthorized
access to privileged information.
AI tax are making hacking into any corporation relatively
easily easy.
They do this by using AI to fine tune premade intrusion methods.
Emerging technologies can also greatly benefit us by giving us
a means in which AI and machine learning can monitor, identify
and defend against new threads using multiple emerging
technologies and use and with each other in unison can add
layers to a successful defense defense, making making it even
harder for attackers to successfully compromise a
system.
Zero Trust architecture is another methodology which is
benefiting security standards.
As we know today.
Behavioral analytics, when combined with AI and machine
learning models, can automate the behavioral analytics process
to instantaneously identify and report any anomalies within the
system.
And to recap, 0 Architect Zero Trust Architecture is a security
framework where everyone must be vetted appropriately, and
especially today where AI can essentially mimic the behavior
of a fully functional human zero trust architecture helps add
another much needed layer of security and organizations.
Here are my references and thank you for listening.
That was great.
Very cool.
Continuing the theme, we can create an artificial person to
impersonate.
Umm, well, that's what we need to get through the TSA so.
Ohh my.
And I'm still working on the skull mask so that we can we can
OK.
trick the bioinformatics there.
Awesome cheese.
It's getting too scary and telling you.
Ohh that was a good one.
Definitely.
OK.
Umm, I hope I saying your name correct.
Cici Risk management framework.
I think you're talking about.
Yeah, I was gonna play the recording for him.
OK, no problem.
He's he's working.
Go right ahead.
OK, everybody can see that.
Yes.
OK.
Oh, I don't have a.
Share computer sound on one second.
Good evening everyone.
My name is, sees and today I have a presentation called risk
management framework and the motivation behind creating the
presentation was due to seeing the job boards, especially for
SoC analyst, security analysts, system admins like to have risk
management experience.
So I just added to learn more about it.
Create a presentation and hopefully you guys get something
out of it.
Umm.
The outline of the presentation has to go over the history, the
events that led to the development of RMF.
What is the all the steps that are involved in it?
Benefits of using first management framework, the tools
and technologies that are involved when creating the
process.
Future trend of risk analysis.
So history.
So back in 2010 is significant shift occurred in the world of
cybersecurity.
The National Institute of Standards and Technology, or
Nest, Unbuild, the risk management framework known as
RMF.
Not long after the Department of Defense, the DoD sorts immense
value and integrated it to unify and enhance their risk
management process across their information security sectors.
Now, while it might sound like is solely for federal use, it is
not any business, large or small, looking to elevate their
cybersecurity measures can leverage this framework, and in
2018 this RMF was fine tuned even further, a clear six step
approach was introduced within the end.
With the end goal being the authorization to operate.
Or Ato Ato is basically the final seal of approval for
systems to be activated within government or or digital
landscape. Uh.
I I think this is this is very, very clear and and concise way
for organizations to go about and and ensuring that the
systems that they're trying to utilize is very secure.
So let's get into what RMF is.
What is RMF?
So risk management framework is a comprehensive strategy that
blends security, privacy and risk management from cyber
suppliers right from the start of the systems creation by using
a method centered on assessing and managing risks, it
determines the most effective and efficient safety measures
while staying within the legal boundaries suitable for both
modern and legacy systems.
Diverse technologies like IoT devices or control systems and
business of all sizes and types.
Yeah, the RMF is essential for safeguarding formation and
ensuring privacy.
So what are the 6 steps?
Let's we're gonna go over every one of it.
Uh of the?
Risk management framework.
So we're gonna cover the relevancy in security and
privacy.
Umm.
So the step number one of risk management framework involves
the identification and categorization of information
systems within the organization.
During this step, the organization assesses the
systems that require protection and assigns them to specific
security category.
These categories are determined based on the potential impact
that a compromise of these systems could have on the
organization.
Step number two of the risk management framework.
So then the organization goes through a process of careful
selecting specific security control from nest.
From nests special publication 853, this selection is based on
the security category assigned to the information systems.
The goal is to choose controls that are most suitable for
safeguarding and protecting the systems from potentially from
potential threats and risks.
Step #3 of the RMF so the organization proceeds with the
implementation of the selected security controls.
This involves putting into action, then necessary measures
and procedures to ensure the effective deployment and
integration of the controls within the information systems.
The implementation process may involve configuring software,
hardware, network devices, and other relevant components, as
well as establishing appropriate policies, guidelines, and
training programs to support the use and maintenance of the
controls.
By implementing the security controls, the organization
strengthens its ability to safeguard the information
systems and mitigate potential risks.
Step #4 of the requirement framework involves conducting an
assessment of the implemented security controls.
The organization evaluates the effectiveness of the controls to
determine their ability to adequately protect the
information systems.
This assessment may include various techniques, such as
vulnerability scanning, penetration testing, security
audits and other evaluation methods to identify any
vulnerabilities or weaknesses in the controls.
The goal is to ensure that the implemented controls are
functioning as intended and providing the necessary level of
protection against potential threats and risks.
Umm same #5 of the OR risk management framework, so the
organization grants authorization for the operation
of the information system based on the outcomes of the security
control assessment.
This authorization signifies that the system has met the
required security standards and is deemed acceptable to be
pulled into active use.
The decision to authorize the system considers the
effectiveness of the implemented security controls and the
overall risk posture of the organization by authorizing the
system, the organization acknowledges that it has reached
an acceptable level of security and can proceed whether it is
intended operations while ensuring protection against
potential threats.
And the last step the organization undertakes ongoing
monitoring of the security controls to ensure their
continued effectiveness in safeguarding the information
system.
This process involves regular in systematic systematic checks to
verify that the controls are functioning as intended and
providing the necessary level of protection.
It also takes into account any changes that occur within the
system or the threat landscape.
That's E main.
Necessitate a reassessment of the security controls by
actively monitoring the controls that are enation can promptly
identify and address any potential vulnerabilities or
emerging risks, thereby maintaining a proactive approach
to information systems security.
So what are few benefits of using the universal management
framework?
Proactive makers taken during the early stages of the system
development life cycle, or SDLC, enables organizations to
identify and address vulnerabilities and risks.
This early intervention not only helps in circumventing the
escalated costs that come with remediation at later stages, but
also streamlines the process by judiciously prioritizing these
risks, organizations can optimize their resource
allocation, ensuring that their efforts and investments are
directed towards the most pressing and vulnerabilities or
threats.
Furthermore, that's proactive and strategic approach signifies
significantly reduces the likelihood of breach.
In turn, organizations are better positioned to sidestep
potential ramifications, such as hefty fines, litigation and the
consequential reputational damage, which are typically
associated with higher costs.
So what are some of the tools that are involved and risk
management framework?
No.
In the RFP process risk identification.
And assessment utilized tools are Nessus or Qualys to scan and
pinpoint system vulnerabilities for rescue response.
RSA Archer is employed to manage risks, ensure compliance and
automate processes.
The mitigation estates leverages McAfee endpoint security
equipped with advanced machine learning defenses to protect
against threats, authorization or risk approval is streamlined
by EMASS.
Emass is an integrated tool designed to streamline the risk
management framework for information security as outlined
by nest, it efficiently manages the workflow of the assessment
and authorization process, provides a centralized location
for all required system documentation, 8th in the
selection and monitoring of security controls, and
facilitates continuous risk management through its
monitoring capabilities.
And lastly, continuous monitoring and review are
handled by Splunk or Elk Stack offering a comprehensive
platform for analyzing machine generated data and overseeing
security events.
So what are the future trend of risk analysis?
The integration of AI and ML, machine learning and risk
analysis has revolutionized the way organizations approach
potential threats, leveraging vast amounts of data.
AI and AML offer predictive analytics that enable
organizations to anticipate future risks based on historical
data shifting from reactive to proactive stance.
So machine learning algorithms, algorithms excel at automated
risk identification by detecting patterns and anomalies that
might allude human analysts, pinpointing subtle risk
indicators in cyber security, AI powered, real time threat
intelligence platforms, and analyzed data from diverse
sources offering a comprehensive view of the prevailing threat
landscape and enhancing the efficiency of threat response.
The concept of digital twins, which are digital replicas of
physical systems or processes, permits organizations to
simulate and assess risks under various conditions without any
real world consequences.
And these are my references for constructing the presentation.
I hope you all found the presentation informative.
I learned a lot by doing some research and constructing it, so
I'm pretty sure the, you know, like the risk management
framework and like I didn't cover like all of it just was
just like an overview.
If you enjoyed it, feel free to like continue doing more
research on it and thank you guys.
Well, that was great.
Very cool.
Who?
We'll have to let him know that that was a very good
presentation.
So it's good to follow.
You can get your risk management together.
OK, who's next?
We can find the right date.
Justin Rainey, Are you ready?
Yeah.
Yeah, I can.
Uh, be ready.
Alright.
Alright, can you see?
Umm, the screen is very small, so no, we only see partial.
Hmm.
OK, well.
No.
He is still only part of the screen.
It's not like showing the the hole screen.
Alright, sorry, I'll figure it out real quick.
I see that's wrong.
Sorry one SEC.
That is a full screen though.
OK.
Yeah, I'm getting.
I'm getting somewhere.
Daddy.
OK.
Yes, sorry.
Almost there.
And not everything's here.
Alright, so I'll I'll figure it out, sorry.
No problem.
Do you have the correct PowerPoint open?
I do now wait.
It wouldn't go.
Send you.
So let me close her down.
OK.
How's that?
Yes, full screen. Awesome.
OK, so sorry about that guys.
I'm my computer, went down today and like I don't even think this
presentation was gonna be here.
I'm looking in in the folder and in SharePoint and it's like my
weekly AHOD must have somehow got saved over anyways and God
for versioning.
So here it is.
Alright.
My name.
Justin Rainey, I actually have worked in medical imaging for
the last 17 years.
And so now I'm finishing up a cloud degree and I thought I
would just take a look back now that I know some IT things and
analyze kind of what I've been working with this whole time.
So data flow and medical imaging.
OK.
Medical imaging is performed in several modalities.
Each optimal for diagnosing specific diseases or conditions
X rays great for seeing bones.
It's right here.
Flora is live X ray.
Great for surgeons when they're in surgery.
And they have to see where they're going.
UMCT uh is kind of the donut machine.
It's best for soft tissue, bone and for trauma imaging and a
little bit of Nero looking at brains.
Uh MRI.
Super High resolution uses radio frequencies and magnetic fields
to create high resolution imaging, especially if soft
tissues, brain, spine and joints.
Ultrasound uses sound waves to visualize anatomy and acquire
functional information like flow, velocity of blood, blood,
blood vessels and whatnot.
Nuclear medicine uses special camera that can visualize
radioactive pharmaceuticals that are injected into patients to
determine cancerous or metabolic conditions.
All of these modalities are generating a tremendous amount
of data 24 hours a day, seven days a week, 365 days a year.
How is it managed up until approximately the late 1990s,
imaging output was stored on film, which was stored in files
and was viewable on lightboxes like we see on TV like Doctor
House is gonna throw an xray up on a light box like it's 1992,
you know it was archaic, bulky and inefficient.
Patient files containing their entire imaging history had to be
meticulously kept and manually retrieved from viewing by
radiologists.
Sam was made in process with harsh chemicals, but just like a
physical male was replaced by email, a digital transformation
was an order for medical imaging.
Digital modalities such as CT and MRI were coming into
relevance, but different vendors have their own proprietary data
format.
Syntaxes, et cetera.
A standard was needed to allow communication and storage.
In 1993, the American College Radiology and NEMA released a
digital standard for medical imaging that persists today.
Digital imaging and communications and medicine
DICOM.
This falls under ISO 12052.
Dicom supports a lot of different processes,
specifically for imaging commands to move, store and
retrieve data.
The semantics of file services, file formats and directories,
and network operation message exchange data dictionary.
It uses some APIs.
There's DICOM web to transfer stuff over the Internet uses
rest architecture and restful interfaces.
Print services data formatting secure transfer is done.
Dicom is usually going up report 104.
It's called DICOM over TCP typically.
Do I come files contain a lot more data than just image pixel
information?
The additional data must persist with the study and DICOM
standardizes this process so the image file is there, which can
be pretty big.
We'll get to that, but there are these other things that have to
go along with those images.
The structured reports the radiologist reads it.
He speaks into some voice recognition software.
That kind of transcribes what they say into a report, and that
kind of has to be turned the DICOM information.
So that has to go along a structure set, let's say
somebody's getting like radiation therapy.
They would actually go undergo CT scan and then the modality
machine would kind of create some some layered data on top of
that for planning where to target radiation therapy so that
that has to travel with the image data.
Umm.
A key object selection the radiologist is reading.
Sometimes they need to say alright, this is an important
image, cause one study may have hundreds of images, so this is a
key one.
So when I go back to that study, they can just look at the key
images and I know where the pathology is.
Ohm, the radiation modalities like X ray and CAT scan that use
radiation per law.
A radiation dose structured report has to be assigned to
that study, and so DICOM and codes that reports and so it
travels with the images.
Digital imaging was given the technical means to communicate
between multivendor devices through DICOM standardization,
but there's still need to be a software layer to store, present
and manage images with their associated reports and metadata.
Enter packs.
Picture archival and communications in medicine.
And this is kind of what we work out with mostly is our PAC
system.
Pax is the system made up with these DICOM compliant
components.
The imaging modality devices so the scanners X ray, CT, all the
big giant machines we run the image archive.
It's a packed server.
I'm gonna store it all somewhere.
Diagnostic workstations that enable technologists and
radiologists to manage the workflow.
So we have to work with the images we have to send them.
Maybe we have to send to another location and we'll push the
images, you know, via cloud to some remote reading radiologists
somewhere and then the connecting network is also part
of the pack system.
Next systems work with DICOM to fully digitalize radiology data
and workflows replacing film plus allowed for user
concurrency and error handling like other applications, today
packs can be configured on premises and a hybrid setup or
fully cloud based.
These systems are very customized for the adopting
medical institutions needs.
Most commonly packs handles all the imaging modality data.
Many packs can we could played for specific modalities such as
nuclear medicine, and they can offer additional specialized
functionality.
Large enterprises may even deploy a Federated packs, which
can exist across many different sites.
So we're seeing these ginormous hospital systems and and they
have a packs and it's it's all interconnected and it could
span, you know, an entire region of the country.
The storage network direct attached storage network
attached storage and a storage area network.
It can be configured anyway.
Uh, how much data we talking here?
Average hospital stacking up 50 petabytes of data per year.
This equates to 137 terabytes per day.
Medical imaging is responsible for 80% of all that clinical
data.
This is largely unstructured data because it's it's images
for the most part, it's not easy to manage a structured data.
There is a constant effort to normalize and classify it so
that analytics might be useful for business cases.
Uh, here are some good examples of, you know, size of these
studies, just a regular chest X ray is 15 megabytes.
Like an MRI 151 megabytes a breast.
Tomo, those are pretty big, really high resolution
mammography images, 450 megabytes.
But then there's a new modality called digital pathology, where
they actually are imaging slides and so they may have something
that they found a tumor or something like that and there
digitizing that.
And the resolution is so astronomical it's like 3
gigabytes for one of these studies, and this stuff adds up.
Here's just a packed server, a little bit of hardware here
packed server with 35 terabyte radar archive and high speed
fiber.
Pretty cool.
That's probably pretty small, really.
Pax is rained supreme as the go to medical imaging.
Jack of all functionality but things are changing and for the
vendor neutral archive so you know that's not enough the
imaging information.
There's a bunch of other different things that people are
getting now.
They're going and having an endoscopy that's an outpatient
thing where they go down the throat with the scope will
there's like physical picture images associated with that.
Somebody has a bad wound.
They'll take pictures at 1st and they'll come back every week and
they'll take more pictures and I'll compare this pictures and
say, OK, this things healing up pretty good.
All of that stuff has to be kept now, too, before things were all
separated into all these different systems.
And if a doctor like wanted to get a kind of a big picture of
their patients, they had to like, log into five different
sites.
So this Vienna kind of consolidates everything.
Umm, they can store the DICOM data, I mean mostly they're
they're dealing with the imaging data, but they can also
encapsulate data with different formats into DICOM for storage
and cohesiveness of DICOM processes such as querying.
Uh, that this gives kind of a a lifecycle management as well.
The DNA is a lot more flexible with the underlying database and
everything's changing.
You want to switch to the cloud.
OK.
Well, it's a lot more flexible now.
Uh, updates and corrections are easy to do.
Facts always had to be migrated before.
Most companies, every five to seven years might have to switch
to a new vendor or they were updating all their software.
While this data just always was getting moved around and stuff
like that with the VMAs, everything kind of stabilized
and there's no more migrations, a lot safer.
I have physicians.
Can I go saying physicians can treat patients better?
Because all the data associated with the patients, many
distributed workups is all consolidated in one place.
It used to be very difficult to see the big picture.
When to do so?
May have required logging into several systems.
Analytics can be employed on the patient data since it's all in
one place and then a standard format, and the NA and it's also
cheaper.
All the data's consolidated when place, so you're managing it in
one place instead of managing those extra systems too.
Now that we understand what's happening in the medical
imaging, it's important to understand how it connects to
the rest of the hospital.
Imaging is about 1 aspect of patient care and and the
overarching overarching information technology system is
electronic medical record.
Uh Cerner's one epic is a real big one.
You might have heard of.
There's a few more there.
They're pretty big platforms.
The electronic medical record is the main hub.
That all hospital departments managing patient care works
through so the nurses are working through this.
The respiratory therapist the doctors are in here putting the
orders into this.
Umm, the medical imaging component of the MR's is called
wrist.
The radiology information system.
That's kind of its subcomponent.
Communication between the EMR subcomponents is done via a
standard called health level 7, so DICOM is very specific to
radiology.
Everybody else, all the other systems in the hospital used HL
7 umm it's it was developed for the same reason.com was so these
these kind of disparate systems can work together.
Has everything is become digitalized over the last ten
years or so, especially with the government push?
I don't know.
458 years ago?
Umm, the Seven is a reference to the application layer in the OSI
model where most of these transmissions occur where HTTP
secure File transfer protocol, file transfer protocol secure
can be used to securely send these transmissions.
HL Seven has added several revisions.
The latest version it's called Fire Fhir Fast Health
Interoperability resources and it's based on Restful
interfaces.
Using APIs and open standard file formats.
This is such as XML.
This is kind of a an overview shot.
Here's that health record epic, if you will, within it is the
health information system, which is almost the same thing.
And then the the kind of subcomponent radiology is parts.
Umm, all of the information from all the scans comes into this
this area.
It gets converted to DICOM and then it goes into the pack
system.
This kind of showed a little bit more of what's going on here.
Like there's an HL 7 server, a DICOM server, a web server.
So the Pex system?
Kind of encompasses the whole lot of things.
Communicating and transferring DICOM to HL 7 so that it can
come back here and then we can charge for it.
So they've done the scan.
We have to have a way to attach it to billing component and so
that's how it comes back here and gets transferred back in HL
7 yadda yadda yadda.
Umm.
Kind of the same thing.
Things are getting kind of stretched out here.
Sorry.
Alright, a quick kind of workflow.
The patient comes with the the hospital.
The doctors like, alright, we're gonna need to do an MRI and then
the patient comes here.
The doctors already put that order in here, so it's an HL
seven.
It's in the health information system in the medical record
now, this radiology system subcomponent that is like.
All right, there's an active doctor's order.
So what it does is it serves up a worklist when we go to the
scanner.
Like, OK, it's time to do the MRI in this person.
Now we have that patient is showing up here and so that's
being served from this.
So we do the scan.
Uh, that information gets converted to DICOM and now it
has a a number associated with it, so it can be tracked and and
be brought back to this system anyways, it goes the packs.
Let's see.
And then the radiologist is going to want to read it.
So that's what this is.
It's being served now in the pack server.
It's DICOM information.
The radiologist has a workstation that that can view
the DICOM and the images.
He puts a report on it.
The report goes back into this system and merges with the
images that were already sent there.
So now the images and the reporters together in packs
final report goes down here.
So Long story short, now that everything's in here, the
radiologist has put a report on in the images.
Images are there, everything is cohesive and in one place the
ordering doctors can can read it on their workstation and it can
be burned onto DVD's and all that stuff.
And the patient needs a disk now.
The future enterprise imaging is a broader frame of being adopted
by large medical institution that incorporates all aspects of
imaging and consolidates indexes, manages, stores,
distributes, views, exchanges and analyzes imaging and
multimedia content over for the EMR.
So it's kind of like the VNA, but even bigger, it allows 1
enterprise to share large banks of data with other enterprises
for training, research, AI, et cetera.
Of course, cloud architectures are being incorporated wherever
they possibly can be.
If it's a good business case, it's saving money.
AI, of course.
That's in everything now.
Now I could have done a whole project on this.
I kind of wanted to revisit the the networking but all but a is
getting really exciting with medical imaging.
They're using it for it to read X rays, or they're using it to
read mamos, and this was kind of just like science fiction
before.
It's like, oh, my God.
It's gonna.
Are they gonna replace the radiologists?
But like with everything else you know, it's it's gonna
augment and hopefully not replace.
There's still be a need for physicians to to read these and
look at these.
Umm, I'm gonna skip past that.
Here is a cool modern AWS.
Then on taking some patient information from the packs with
the dedicated line over to AWS, there's a couple services that
they're running here with AWS to anonymize these images.
Take all the patient information off so that this whole thing is
kosher with HIPAA.
Umm, it comes over here.
It strips all that patient data and then they can run all these
analytics machine learning.
Run those services on it.
They can glean a whole bunch of business data like or.
You know, it could be maybe when a COVID came out, they wanna
know how many chest X rays people got and how much.
How much that ramped up?
Well, they can send all that information over here.
Use these really cool AWS services or wherever else you
wanted to do cloud based analytics and then all that goes
back over here to these these machine learning models.
I think where like these researchers are accessing it
through another service.
So very cool.
As medical imaging continues to evolve, the data demands will
only increase.
Imaging capabilities continually get more advanced and that
usually equals higher resolution, more advanced post
processing, and new technology.
This is all added to the size of the files.
How big are these archives gonna be in 30 years?
Thanks for listening.
Any questions?
Great job a lot.
Alright then.
So how long is?
How long is the data retained?
Umm, I'm pretty sure that legally it's seven years.
Yeah, I thought seven, OK.
But, but nobody's getting rid of it at all.
I mean, the patient still gonna be alive.
It.
I mean, pretty much the only reason that you're gonna purge
any of that data is that they've they've passed away. Umm.
Right, right.
This is not RB related.
Yeah.
So is the data in the raw form or is it compressed?
Ohh it's compressed and I had.
I had looked up a whole bunch of info on the compression and it's
pretty pretty crazy.
What was that compression?
Uh, just looking at it anyways, I I had a couple slides in
there, but it was getting kind of lengthy and the compression
that allows for faster transfers, more storage, there's
you, you have irreversible.
When you have reversible.
Right.
And so you have to make those decisions on how you want to
store it.
Some of its lost.
It really depends on what kind of study it is.
Like mammal?
Lossy or lossless, yes.
Yeah.
Exactly like a like a mammo.
You don't want to lose any of it because resolution is king.
Looking for these little tiny, you know, tumors and whatnot?
You don't wanna miss anything.
There's there's liability concerns.
So anyways.
And I wanted to ask you about the slides being scanned is
help, how many field of views is that actually talking about?
Umm, I don't know.
Like.
Yeah.
Exactly like are they doing?
How many slides are they doing?
You know, are they flipping through it like a CAT scan?
Right.
We obviously 3 gigabytes are doing multiple fields of view.
Yeah.
And and I forget, I had read a long time ago about what the
resolutions were there.
I mean, it's just like blowing any other resolution out of the
water because they need the detail for the pathology.
Because I was wondering if there like stitching because as a
histologist I I would look at a large tissue sample and that
gives me the structure so I can interpret what's going on.
I'll call your has histologist, huh. So.
I have.
I have many degrees so.
Wow, cool.
Yeah, you might.
You might have to work with this someday.
I already do this, but I'm an end user.
Ohh.
I don't do the the acquisition.
I work on the end product.
Awesome.
Excellent job is really good.
A lot of information, definitely.
It's good to know.
Nice.
All right, Next up.
Rodney, Are you ready?
I see a mic is up.
Are you?
Yeah.
Are you double muted Rodney?
Your mic is on on this end.
He might be talking to a mic.
Hopefully he can hear us.
Right.
It was not.
Uh.
OK, I'll hear me now, but OK.
Yes, I can hear you.
My apologies, I was trying to ask if I could have like 10 more
No. OK.
minutes.
I'm just about to kind of like send things over and I was just
kind of touching up like a couple things.
Is that OK?
Can I do that?
If not, just give me like 2 minutes and I'll try to rush
really quickly.
I can show the one from my my I have a recording to show for
Robert Murdock.
I can show in the meantime and then you can do yours after his.
Yes, sounds perfect.
Thank you.
Alright, let's do that.
Alright, awesome.
Thank you.
Thank you. OK.
My mind open that up.
It.
OK.
Can everyone see that?
Yes.
There we go.
Hello everyone.
My presentation centers around artificial intelligence and its
potential to reshape our future landscape.
Over the course of this presentation, we will explore
the capabilities of AI and it's responsible applications.
Our primary goal is to differentiate between the realms
of diction and reality while examining the profound impact
that AI is set to have on our world.
Hello everyone.
So what?
He was exactly as artificial intelligence.
Let's unravel the common misconceptions surrounding AI,
many of which have been nurtured by Hollywood's creative
depictions and nonfiction narratives.
When you think about AI, you most likely are conjuring
visions of a future dominated by all powerful entities like
Skynet or self aware, emotionally charged being
reminiscent of Agent Smith from the Matrix, the how close are we
to this fictitious reality where AI reads your thoughts?
Predicts the future and poses an existential threat to humanity.
The likelihood of this scenario is highly improbable.
Yet the fears and concerns people harbor are entirely valid
incidents like the ones that took place at Facebook in 2017
were two AI chat bots developed their own shorthand language.
Have only exacerbated these thingies.
While the notion of AI possessing the autonomy to make
complex moral decisions or initiating a catastrophic event
makes for captivating storytelling, the reality of AI
is that in its current state, it's distinct from its portrayal
in various media.
AI is meticulously designed to function within well defined
boundaries and program rules.
It harnesses data and algorithms to make predictions and execute
specific tasks.
This means that at present, AI lacks any semblance of
consciousness, emotions, or self awareness.
It's more akin to a sophisticated calculator than a
sentient being resembling Arnold Schwarzenegger.
Building upon our comprehension of artificial intelligence,
let's delve deeper into the core mechanics of AI.
This exploration aims to illuminate the distinction
between Hollywood's portrayals and the actual scientific
underpinnings.
Artificial intelligence is a multifaceted domain and to grasp
its intricacies, all attempt to simplify in the two foundational
aspects, simulated intelligence versus programming, programmed
intelligence.
It's essential to acknowledge that these aspects are entirely
separate.
They can sometimes intersect depending on the particular AI
being created.
Simulating the TELLIGENCE serves as a focal point of numerous AI
discussions.
At its core, it relies on algorithms to process the vast
data sets through computational models.
This empowers AI to identify intricate patterns and
correlations, often surpassing human capacities, or at the very
least, solving problems more rapidly and efficiently.
Simulated intelligence operates based on predefined rules and
patterns meticulously designed to address specific tasks or
issues.
Machine learning plays a predominant role in this aspect,
allowing AI to adapt and enhance its performance through
accumulated experiences.
Ultimately, AI decisions stem from its analysis of provided
data reflecting the strong reliance on data driven
processes.
In contrast, programmed intelligence represents another
facet of AI.
It is intentionally designed and programmed to execute specific
functions adhering strictly to the precise instructions and
rules set by human creators.
This form of AI performs task based on provided code without
room for improvisation.
Unlike simulated intelligence, programmed intelligence is
generally not adapted and lacks the ability to learn or
autonomously evolved.
So as we continue our journey through the different dimensions
of our artificial intelligence, it's important to remember that
AI decision making process hinges on data, algorithms, and
programming, which differs significantly from autonomous
sentient beings, often depicted in fiction.
Now it's pivot our focus towards how AI might impact society in
the future.
Now that we've discussed that artificial intelligence
operates, let's shoot their focus to its real world impact
on society.
Understanding this impact is crucial because like any new
invention or technology, AI can have profound implications for
communities and the workforce.
As you've all probably gathered by now, AI history.
Significant concerns about job displacement.
These concerns stem from AI's remarkable speed and precision,
and completing tasks often outperforming their human
counterparts.
It excels at automating repetitive tasks, which has led
to its initial impact in industries such as
manufacturing, customer support, and data entry.
However, many fear the AI might soon extended to reach, and the
fields like automotive, finance and education.
While apprehensions about job displacement are entirely valid,
it's equally essential to recognize the emergence of new
employment opportunities.
As AI continues to integrate into our world, it paves the way
of new roles to open up an AI development such as maintenance,
supervision and quality assurance.
The education and training sector stands to benefit as well
as AI transformed new learning methods.
Imagine every student having their own personal AI dedicated
to collecting and analyzing their data, tailoring their
educational experience.
Additionally, careers and sales, marketing, healthcare and
medicine will all evolve with human expertise and intelligent
automation working in tandem.
In essence, our our exploration of both fear and opportunity
emphasizes that the future isn't solely about job displacement.
It's about how we adapt and grow this technology and how it
enriches our lives.
After exploring the fears and opportunity AI brings to the job
market, let's now turn our attention to the positive
transformations AI has in store for the for future employment.
As we look ahead, AI is set to enhance job roles in several
ways.
First, it will augment our own skills automating routine and
time consuming tasks, allowing everyone to focus on more
strategic and creative aspects of our own work.
Imagine, for example, doctors using AI to analyze fast medical
datasets, providing them with instant insights to aid in
diagnosis.
Yeah, I also frees up creativity by taking on the repetitive and
mundane tasks that most people do not enjoy doing.
The spring you have more of your time and mental energy.
Think of writers, artists or designers using AI tools to
generate initial drafts or ideas which can later be refined and
improved upon.
I myself use chat GPT occasionally to review my own
code or generate new ideas that I can then attempt to implement
into existing code, allowing me to focus on refining your
project or making it more creative.
Moreover, AI will drastically reduce workloads by handling
routine data driven tasks, allowing humans to focus on more
complex high value activities.
This is akin to in the AI driven personal assistant organizing
schedules and managing administrative tasks, allowing
executives to concentrate on strategic decisions.
Lastly, AI offers the benefit of 24/7 availability.
AI systems do not need to rest.
I'm like humans and this means that they can provide continuous
support, customer service and even healthcare monitoring,
ensuring that assistance is always within reach, no matter
the hour.
I think we can all relate to calling a number and being
placed on hold for hours just to get a hold of somebody.
What about productivity improvement, you say?
I'm glad you asked because AI's impact on jobs to go beyond just
roll enhancement because it also boosts overall productivity, AI
driven data analysis supports decision making by offering
insights from large and complex data sets, business leaders can
utilize these insights for better informed data driven
decisions, leading to more efficient and profitable
operations.
Automation of repetitive tasks, another feature of AI, allows
employees to allocate their time more effectively.
For instance, in manufacturing, AI powered robot can handle the
repetitive assembly processes while workers concentrate on
quality control and improving the overall processes.
AI's ability to optimize process could also cannot be overlooked,
and industries like logistics, supply chains or transfer
transportation AI ensures efficient route planning,
inventory management and demand forecasting, reducing waste and
costs, personalized customer service becomes a reality with
AI because retail businesses now tailor their product
recommendations to individual customer preferences.
For example, ecommerce platforms use AI to suggest products based
on past purchases and browsing history, enhancing the overall
shopping experience.
As we explore the positive impacts of AI on jobs, remember
the AI isn't just about automation.
It's about empowering humans, improving productivity and
providing unparalleled support and services.
Now let's dive into the ethical considerations surrounding AI.
As we recognize the importance of responsible development and
regulation in this transformative era.
After exploring the.
As we delve into ethical considerations surrounding AI,
it's crucial to address the issues of biases and embedded
with an algorithms.
These biases encompass social, economic, confirmation and
selection biases, often rooted in the data that AI systems are
trained on.
Take, for example, a machine learning algorithm used and
hiring.
If historical hiring did, it includes biases such as
preferring male candidates.
The AI may perpetuate this bias by favoring male applicants in
its recommendations.
This can lead to disproportionate impacts on
different societal groups, reinforcing existing
inequalities.
Moreover, algorithms can contribute to the polarization
of society.
For instance, social media platforms use AI to curate
content based on user preferences.
This can inadvertently amplify extreme viewpoints influencing
the content we encounter and potentially hindering open
dialogue and understanding.
Privacy concerns also arise as AI systems can manipulate and
recommend influential content.
I think individuals personal data in decision making,
recognizing and addressing these biases are essential for
building fair and responsible AI systems.
The ethical implications of AI extend to its brutal, broader
societal impacts.
Discrimination is a significant concern as AI systems are
increasingly involved in critical decisions such as
hiring, loan approvals and criminal justice.
For instance, an AI powered hiring system be inadvertently
favored younger applicants over older ones due to historical
data.
This raises questions about fairness and accountability and
hiring practices.
The security risk associated with AI, including cyber attacks
and deep fakes, pose significant challenges to safeguarding,
privacy and the authenticity of information.
Deep fake technology, for example, allows the creation of
higher or highly convincing fake videos or audio recordings.
The potentially leading to misinformation and mistrust, the
potential for AI to exploit vulnerabilities in various
systems and processes, is an ongoing concern, with AI being
used for cyber attacks to manipulate financial markets or
disrupt critical infrastructure.
Moreover, AI can lead to the loss of certain skills.
For example, as automation continues to evolve, routine
manual tasks may be handled by AI, reducing the needs for
specific manual skills and impacting the workforce.
Environmental considerations are also paramount as AI
infrastructure demands substantial energy resources,
contributing to carbon emissions.
Lastly, privacy violations are a growing concern, with AI systems
potentially infringing on individuals, personal
information, and data privacy.
These ethical dilemmas underline the importance of developing and
regulating AI in a responsible and transparent manner.
After discussing AI societal impact, it's important to
mention the transformative potential to holds.
AI plays a pivotal role in various domains that directly
affect our daily lives.
In the room of cybersecurity AI's ability to analyze vast
amounts of data in real time and powers organizations to detect
and respond to cyber threats more effectively.
For instance, AI driven systems can now recognize unusual
patterns of network traffic, helping prevent potential cyber
attacks.
In healthcare, AI AIDS and Diagnostics and treatment
recommendations by analyzing patient data and medical
records.
This can lead to more accurate and timely diagnosis is
improving the patient outcomes.
Additionally, AI is transforming education by personalizing
learning experiences.
Imagine it's near.
You where?
AI Taylor's coursework to individual student needs,
providing adaptive learning materials and real time
feedback.
However, these advancements also raise concerns about privacy and
data breaches.
Which AI developers and regulators must address?
AI is not just reshaping individual societies.
It's also playing a vital role in addressing global challenges.
For instance, AI driven language translation facilitates global
communication, breaking down language barriers, and fostering
international cooperation.
AI is also a potent tool in climate change mitigation, as it
can process vast climate datasets to model and predict
changes, eating and sustainable resource management, and
reducing greenhouse gas emissions in public health and
disaster management, AI enables early detection and response to
disease outbreaks.
And natural disasters, for example, AI driven predictive
models can anticipate disease spread and assist in disaster
response coordination.
However, there's an ongoing debate about job displacement
due to a IIS automation of routine tasks, which
necessitates the response of the management of AI's impact on the
workforce.
As we explore these societal and global dimensions of AI, it's
evident that while AI offers remarkable solutions, it also
poses significant challenges that require thoughtful
consideration and action.
Transitioning from our discussion of AI's ethical
considerations, understanding its societal impact in global
contributions underscores the importance of responsible AI
development.
By addressing privacy concerns, enhancing education and
healthcare, and tackling global challenges, we can harness AI's
potential for positive change while mitigating its risks.
Now let's turn our attention to the future of an AI driven
world.
After discussing a.
As we peer into the future, it's clear that AI is set to
revolutionize healthcare, AI driven early disease detection
systems have the potential to transform medical diagnosis.
Imagine AI tool that can analyze subtle changes in medical
imaging, leading to early early detection of diseases like
cancer.
AI is also poised to revolutionize medicine discovery
by rapidly processing vast data sets to identify potential drug
candidates.
This can significantly accelerate drug development,
potentially leading to breakthroughs in treating
various conditions in the realm of mental health, AI powered
assessment tools and chat bots are emerging, providing real
time support and resources for those in need.
For example, chapas can offer immediate responses to
individuals experiencing emotional distress.
Furthermore, human augmentation, where AI collaborates with human
abilities, holds the promise of enhancing our cognitive and
physical capabilities, fostering a future where AI assistant in
complex problem solving and physical tasks.
In the environmental sphere, AI offers innovative solutions for
a sustainable future.
Safer transportation through autonomous vehicles is one such
example.
AI driven self driving cars can significantly reduce accidents
by making real time decisions based on sensor data.
Additionally, the concept of smart cities were AI optimizes
urban infrastructure whole demense promise.
Imagine AI systems that manage traffic flow, energy usage and
waste disposal, creating more efficient and sustainable urban
environments.
Yeah.
I also plays a vital role in agriculture and energy
transition, AI driven agriculture technologies can
optimize crop management and resource usage, contributing to
increased yields and reducing environmental impacts.
Transitioning to renewable energy sources is facilitated by
AI, which can predict energy demand, optimized grid
operations and harness clean energy for more effectively in
space exploration, AI assists and analyzing the vast
astronomical datasets and covering celestial mysteries and
supporting missions to new frontiers.
This illustrates the profound impact AI will have on our
future as it shapes healthcare and fosters eco friendly
innovations that are important for a sustainable world.
Building upon our discussion, if AI's role in addressing global
challenges, the future isn't that, oddly, an AI driven world
with healthcare advancements and eco friendly innovations at its
forefront.
Are we done?
You're an exclusion or anything.
Yeah.
And one more slide left in the deck.
Umm.
Thought I clicked it as we peer into the future.
Some.
Ohh it's not.
Erigo takeaways.
There it is.
It's not clicking.
OK.
There we go.
In closing, our exploration of the AI landscape unveils a
future filled with immense promise.
While concerned about job displacement or valid, the
overarching impact of AI is undeniably positive.
We've witnessed how AI and powers positive transformations
across various sectors, enhancing efficiency,
productivity and fostering innovation.
It plays a crucial role in addressing global challenges,
fostering international collaboration and supporting
solutions for a sustainable future.
Yet it's AI continues to reshape our world.
We must remain steadfast in upholding ethics, fairness,
transparency and accountability and its development and
application to navigate this AI driven world responsibly.
Staying informed.
Engaging ethical discussions and actively shaping its use is
essential.
For example, in the realm of healthcare, AI driven
diagnostics are revolutionizing the early detection of diseases,
potentially saving countless lives in the global context, AI
is facilitating international cooperation through language
translation and climate change mitigation.
This illustrates the potential to address critical challenges.
Moreover, ethical considerations would not limited to AI
development, but extend to it everyday usage in ensuring the
privacy and fairness are upheld in this era of transformation,
let's proactively embrace the opportunities presented by AI
while also taking delivery steps to guide us to development
towards a more promising, interconnected and ethical
future.
In.
OK.
That is a perfect compliment, and that's complement with an E,
not an eye to our earlier discussion, because what he's
Hmm.
talking about is mostly machine learning.
And have you argued with chat GPT lately?
Yes.
Especially when it misquotes your publication that you wrote
yourself.
Oh wow. OK.
It it it will not.
It will not adjust it it it it is a damn it.
That's the algorithm.
It's gonna insist on in like you're wrong.
You're wrong.
I wrote that damn paper.
It's about that it's bound to happen, right?
It's too smart.
Ohh, let's see.
I just.
About AI tonight, everybody wanna do AI tonight.
I won't.
I won't be doing a I just for clarity.
It's it's, it's the trendy thing.
Ohh good.
Yeah.
Yeah, I won't be doing AI.
Yeah, I'm actually probably going to dip a whole curve on
It is.
you all, but I hope you like it, though.
Yeah, I'm gonna kind of steer all the way to the left.
All right.
It's gonna be a bit different.
Alright, good.
Great. Great.
Go right ahead.
Ohh wow.
Don't put me on the spot.
No worries though, right?
Work alright.
It right.
So you gonna screen share and I'll bring up my screen.
Do I need to kind of get you over a copy?
Because I literally like just finished like 10 minutes ago.
So screen share.
And you can you can share your screen, yeah.
OK, alright.
No worries here.
OK, so our screen share, I'll be nervous until I start sharing my
screen and I will gain confidence at that point from
somewhere.
You are gonna dominate here.
No.
Just do it.
Uh, thank you much.
I really he gave me that.
I feel like it now.
I've the tiger.
I'm there.
Let's let's do it.
OK.
OK, so I think I should share my window, perhaps in my master
class presentation.
And if you all can see that and we are great, I'm gonna start
the slash show now are we?
I already like it.
Alright, awesome.
Yeah.
OK, So what madness?
May I possibly have in store for you all?
Umm, I really wanted to be intricate and be as descriptive
as I possibly can, so I chose something I am passionate about
which is martial arts and I try to make a project management
charter off of how to technologically advance this.
This is oldest.
Anything we know, but how to make it make sense in this
current situation and we're in with technology and smartphones
and tablets?
Well, I'll detail for you, alright, get started.
So the first thing that I have to deduced in this journey of
mine to technologically advanced martial arts is like, what do I
need to do it?
How can I change it and how can I make it different from the
current structure?
We know I've noticed a trend on YouTube and Tik T.O.K and every
other facet of social media that we have, and that thing is, is
that people love the help yourself and do it yourself.
Trend and video learning is really huge, but what if we push
the envelope a bit further and instead of them watching
prerecorded videos, they are now interacting directly with a
competent instructor that can detail the advances they need to
make, critique their errors and let them know how to achieve
that level of success.
At least it makes sense to me.
Umm, another edition to this particular project is the
engaging of martial arts choreography.
And if you take a moment and indulge and just kind of go to
YouTube or Tik T.O.K or any other outlets and type in
fighting choreography or martial arts choreography, you will be
met with hundreds and thousands of people who just have a
passion for martial arts.
And those are the ones that this particular platform will be
developed for.
Alright, I'll continue a little further.
And so now I get to the point until I'm like, OK, Rodney, what
do you need to do in order to make this unification?
And I was like initially we'll you zoom then I thought about if
we use zoom I will make zoom millions of dollars.
It would be much more beneficial to develop a software team and
let them develop the applications that I need and
that way we can keep everything in house in that regard and we
won't have to outsource millions of our earnings to the platform
of anyone.
Our functionality will be able to accommodate various platforms
such as iOS, Android, Windows, Mac OS, and we want to be able
to reach all of those.
As you know, there's sometimes something would be for Windows,
but it won't support Mac.
We want to support everyone.
We want every student to have a chance to indulge in this
platform and learn collectively additional features is now my my
next game?
Like what else needs to be there?
Well, of course we need payment features.
We need our students and instructors to be able to select
classes and this is the beautiful part.
We have no contact classes.
You're probably like what is a no contact class?
So if you kind of think about the madness, but it makes sense
when the pandemic hit us, we were kind of left with the
dynamic.
It's like, how do we physically feel voids when people aren't
physically there?
The maneuver was to, hey, let's virtualize them.
I agree.
I think we should.
I think we're capable.
I think people are and that is what? No tongue.
Excuse me.
No contact classes are about.
It's about virtualizing that interaction and connecting our
students with their instructor, and we can do this technology
wise based on the region language.
We can make everything come together.
We just need to apply the right parameters of technology, but
everything is there to make this possible, right?
So then we transition from the no contact classes over to the
facility, which will actually be a physical location that will be
another means of gaining people into the platform into what we
have to convey as well as another means to gain finance.
The facility will not only be a place to say, hey, you can come
here the train if you're in the area.
We will also be able to rent out space to local instructors and
maybe even some martial arts.
Dale Jones, as well as individual martial artists who
may need somewhere to train but don't want to commit to a
discipline that is the beauty of this image.
It is based on what martial arts was founded on before there were
ever distinct disciplines.
It was.
You were a martial artist or you weren't.
You trained together collectively.
You trade it.
Tips, techniques and that is the foundation of martial arts, and
that's what this is about.
We're getting back to that form of return of honor, so to speak,
right.
But not transition for it a little bit.
Then we got to the portion of the website and I'm saying I'm
saying, well, I need some engage this.
But how to make it still have the same flare?
Is everything else I have been trained in several different
martial arts from?
Could I tell you to a Taekwondo but right now, as I'm about 40
years old, I don't wanna do a lot of jumping and kicking.
I find myself comfortable, and Schwartz Manship.
Japanese swordsmanship to be a particular so right now I train
in Yato and Jutsu Battojutsu to help hone my mind and give me
back discipline.
I may have lost along my way to give me a core foundation and
help get me in tune with the things that are relevant to me.
One of the beautiful things about martial arts and one of
the things that are most commonly overlooked in today's
space, however, that's what this is about and the beautiful thing
again about Japanese swordsmanship in particular.
And I transition from there to, well, what's another facet that
we need if you want to be popular and relevant and
anything with today's age, you have to be trending in order for
you to trend.
You need to have a means to trend.
This is now commonly done from videos.
It used to be picture submissions, but it's 1000
words.
Difference between a picture and the video.
So we will most certainly build our platform as we transition to
our one year anniversary to kind of build up this excitement
around this platform and get people to understand that if you
are a martial artist, if you indulge, if you have that
passion, it would make much more sense for you to commit to our
platforms than anyone else because ultimately we are here
for you.
Umm martial arts philosophy.
This is something that I really don't see a lot of now in
today's martial arts, people are very rarely have moments that
Bruce Lee had when he made an iconic statement and said of be
water.
My friends, sometimes people don't understand the gumption of
the statement to be water means to be transitional.
It means you can be as gentle as anything or you can be as firm
as a brick.
It depends on how hard you want to fall on it.
If you can't brace yourself or the impact you will plummet into
Siemens.
But if you can wield and bend to the wind on your way down,
you'll find yourself landing and something that will embrace you
on the way down.
It depends on how you want to bend to his will, right?
So I'll transition a little bit, but I'll pick up right here at
the payment system, because if we do all of this, we have to
have a means to get paid.
We can't have all these developers and all these
different aspects if we have no means to make money and we have
to charge them so the payment system will be implemented in
and it'll be very specific details about how it will
function.
Any refund policy?
Anything that we have will also be stated within that particular
payment page, just to let the guests know what they will be
aware of the expectation, so to speak.
Now one thing that I am very big on is not coming, but I have
cooked plan, but having an entire plan from a bird's eye
view perspective and what I see when I look at this project, I
see the potential to brush in hard, be very aggressive, we'll
take four months instead of taking one full calendar year to
develop a software program, we will take a very short route.
Route.
Initially, we'll take four months to produce a very firm
and strong, stable, minimal beta.
People are probably like, well, Rodney, why are you going to
present a beta?
And I will counter with well lately as you looking at video
games and other things, who really hasn't presented a beta,
you will present a beta to give you a chance to run metrics,
collect data and understand the next progression you need to
take.
If you have several different outlooks for me and our team at
this point, we have a collective outlook.
We will transition the minimal system that we have at initial
launch into a full fledged social media outlet at one year.
It'll take some time.
It'll take some growth, but if you give me a few moments, how
get into those details for you as well?
All right.
But I'll just kind of continue with the rest of this page, but
the future planning is totally significant.
We'll have a member section with access to video tutorials.
There will be kind of based on the style and discipline they
take and the instructor and the region and the language.
There will be a member registration section as well as
an instructor registration section, which are very
important because the platform can't exist without either.
We need them both.
Alright, so I'll go forward a little bit now.
Database now.
I was initially thinking about this and I was like I played
video games and me personally, I can blow through a few 100
gigabytes of data and like a week, if that's me individually
and anyone who may be more obsessive with Brandon, like
retaining things as I am, we need a lot of data.
So when I was initially going through this breakdown process,
I was doing everything and we're like, well, base it around
hardware and equipping the actual networking facility
within, inside the Dojo that will establish and we got into
the pricing and then the sponsor was like, well, that may be too
expensive.
Can we do something cheaper?
Something to where we don't have to engage you so much.
So in response I came up with the AWS solution that actually
saved us a lot of money.
We don't have to spend as much engaging.
It lets us pocket more money, spend more money fully
developing our online store, as well as other engagements like
equipment for the actual physical facility, installing
access control points for security surveillance, camera,
being able to get physical security for that location
because it is very important to our success.
It's an entity, right?
But I'll continue a bit further.
So now we get to the desktop application and I'll kind of
traverse a bit faster.
So the desktop and the mobile version will almost share the
same thing, and when we first came into development for this,
we were going to have two separate teams.
However, if we have two separate teams, the potential for failure
is much greater.
Instead, we will condense this to one software development team
that will develop both the desktop and the mobile
application.
And they will work in conjunction with our website
development team to make sure all the integrations are
appointed in.
Nothing is out of place and everything talks to each other
like it should.
Alright, now again, just to kind of give a dynamic right, is I'm
going through AWS and pricing storage systems.
I'm kind of doing data and the number that I kind of came up
with here is that a lot of things with AWS are kind of
based on what you use.
So if we use my friends here, 20,000 terabytes, right.
A crazy number like I personally have like Sarah, 7 terabytes of
my PC but 20,000 terabytes is insane, but the users the usage
and if you hear my like endpoint projections of where we should
be using wise in six months of the blow your lid.
However, we need something to accommodate this, so we kind of
have a gumption right now to be understanding where we need, but
we fully capable.
When you look at our budget to be able to afford 20,000
terabytes now, if need be just for clarity, right.
But I'll transition just a bit further here and we'll get into
social media because again, as I stated before, if you want to be
important them, you have to trend and we can try to trend
through YouTube or Tik T.O.K.
But after we've already gone for the pizzazz of wanting to
develop our own system for video chat, why not develop our own
system to trend?
It seems crazy if we would not, so we'll traverse past that and
we'll get into our social media management that will manage all
of the different media.
Umm.
Infuse me media additions that we will get videos we the
pictures as well.
They can be attached, however, we need to maintain a very
positive image.
Martial arts has been tainted by so long for so much, whether
it's lack of discipline, too much finance or colored belt
system.
I won't get started there.
We'll just trying to traverse past that, but is we dive deeper
into this, we will understand the whole purpose is to get back
to that ultimate essence of martial arts, which is why the
platform will be named return of Honor, not saying anyone who
hasn't thus far as dishonorable.
But if you take part in, you will understand the reason of
the term.
Alright, our transition just a little bit further, I'm trying
to kind of move along here now just before I get to the
networking.
We do have plans for a online store as well as selling
additions inside the facility as well.
This will be done by conveying partnerships or the network.
I'll get into detail about that in a few moments.
However, there are several sellers personally that I have
relationships with, as well as other people involved in the
project, and to be able to convey to them what it would
cost for us to buy items in bulk, we have come to the
conclusion that it will save us phenomenal money.
One of the problems that you'll see when you indulge in a lot of
foreign martial arts in the US it's a lot of times you have to
have things imported in which cost additional money.
What if we gave you a platform to where you could train with us
and we could supply those additions for you?
Have the cost in a much quicker time.
Would you buy?
It's rhetorical.
No worries.
So I'll move forward a little bit more.
All right.
So then we get to the networking aspect and so how does this
work?
How can we make this madness connect?
OK to be simple and just kind of lay it out and layman's terms,
we need everything to be able to talk together.
So we will look at this in terms of like a language.
So right now, instead of like Spanish or French, they're
speaking PC.
So if we have things speaking PC and they understand PC, they can
talk together again, we will be utilizing the AWS system in
conjunction with different applications.
I'll get into specifics here in the moment.
However, through their API selections, especially for the
applications, we will be able to connect everything back into our
applications to make sure data gets triggered and reciprocated
to the proper destination, which is of ultimate importance.
Because if we can't save anything, why are we even doing
this right?
But that's important.
Passwords.
But they would need to be managed specifically because as
we all know, the best way to compromise something is for it
to have a weak password system.
And we're only as strong as we are weak martial arts turn, but
we'll make it make sense for the moment.
So now we get back into like the required teams. Like how do we
get all of these people together?
Well, we'll have a website development team and will
consist of analyst back end, developer, front end, developer,
architect, UX designer, graphical designer and a quality
tester now.
To kind of cut this short.
I Rodney, I have quite a quite an extensive skill set.
A lot of these tasks that I kind of see on these things that I go
through, some of these I can individually handle on multiple
fronts.
And so when we look at this, instead of thinking in terms of
WOW, we need like 123456 people or we need 3 skilled people that
can wear multiple hats that complete the same task.
It's about how you view it.
It's the glass half full.
Or is it not there?
I don't see glass.
I just see opportunity.
My dynamic I've transitioned a bit past and now we're looking
at like the mobile application.
These things were consist of like the product owner, business
analyst, developers and UI, UX designer, QA engineer.
But as I kind of stated earlier, we came to the conclusion
instead of having six teams, it would be more conducive to have
five and kind of strategically plan out that manpower to make
it make sense to our structure and still stay within budget and
be able to deliver the beta and four months which is key.
Alright, so I'll transition down.
We'll go through desktop application kind of essential to
the other things.
It's a multiple individuals that you would need to convey this.
We have broken things down to people having multiple skill
sets and being able to do this and are actually thrilled about
taking part in this particular project.
People would not think that I am a ex law enforcement officer.
That just so happens to develop that just so happens to be in
the martial arts.
That just so happens to love music.
I'm not the only person and of these multifaceted people with
multiple talents are ones that we're looking for, and you will
be surprised at who reach out to us just off the excitement of
taking part in something like this, because as of yet, it
hasn't been done.
So I'll traverse the bit for it as well here.
Now we're looking at the database and the teams that we
need to complete this course, product manager, data analyst,
data scientist, data engineer, machine learning engineers.
We kind of talked about, like, AI, we won't go there.
Umm.
And the sire reliability engineers and all of these
things, networking shaper implementer, what does all this
mean?
All this means is if you look at it and take it at face value,
you need 12345.
You need all these people to convey this job and in reality
you do not.
You need competent individuals who are experienced and fired up
about what they do, and if you can connect with them, or if you
can connect with somebody who's on the boundary and get them to
understand and accept and love in which you just gained is
another train on the track.
It's another piston in the engine.
It's another wing on a plane.
It's another horsepower to it.
It'll make it go, but can you make them understand your
madness?
Now we'll get into how everything connects back into
the facility, which is like the ultimate point.
I have no idea how long I've been talking.
I think I may be getting close to the end of my apologies, but
let's see if I can indulge a few moments.
The beautiful thing about the facility is the status that it
will hold is what it will represent to people who are
familiar with martial arts.
And I don't mean maybe your casual 12 year old, a 15 year
old.
I mean, you're 4550 year old who has been a die hard martial arts
fan since their very first episode of Ninja Turtles, or
someone who maybe 36 or 37 and his die hard fan from the first
time they watch Power Rangers.
These are the spots, then martial arts hold with people
and it's still something that's heavily indoctrinated into our
culture.
Is something that is displayed everywhere, still in movies,
TV's, cartoons.
This is something that won't go away and as we get to a point
where realize, like, why hasn't it bloomed the way it should?
Because nobody took the time.
But I will.
So we give back again to the facility, we will use it on
multiple fronts.
It will be a store to sell merchandise or gas can come in
and buy things they can't buy anywhere else.
It'll have multiple fronts, so it can be used to rent out space
so that people can come train, whether that be an instructor or
group of people who practice in something like Japanese
swordsmanship or any other martial art that requires a
weapon.
Since I trained with the sword, I know how hard it is to train
in my house.
Like I I got scrapes on my cell and my wife would probably like
kill me if she knows I'm trying to hide them.
Different story, however, to have somewhere to go so you
don't have to spend money to repair your roof.
This would provide that it'll give you that comfort that you
need to be able to go in train, be efficient and hence your
skill.
Humble yourself.
Be disciplined and not destroy your stuff and make your wife
made the process.
It's a win win for me now as we kind of break those down and if
you kind of go back over a lot of the information I presented,
a lot of things here are about nobility, about honor and about
finance.
And I don't think you can cut it anyway in any country, any
religion or any space to where things don't go hand in hand
that way.
Now, I'm not saying everything is about money, but I'm do
saying you may want to have a certain amount of to be
comfortable, or if not, you can be like the most extreme
minimalist and I love those people because they kind of make
we want to do more to try to feel like I don't have to have
as much to survive.
I'm not quite there yet.
I'm working on it.
I'm working on it right, so you look at all these different
fronts and different outlets and all the ways to make money.
And then you like.
OK, so Rodney, your project manager, you have all these
people like how are you going to make this work?
Not going to lie, I'm going to make it work through technology.
We will have a messaging system as to where information can
reciprocate from our sponsor.
The relay over to our review group.
They're in terms will relay over to me and again with my
background from working in law enforcement.
I worked with the Fugitive Task Force team for about four years.
I did traffic control for about three years after leaving.
I'm not going to say I'm a control freak.
However, I don't like for things to be in disarray.
Take it how you will.
So for me to have a plan to mitigate this before it becomes
a problem is everything.
So if you kind of look at my kind of coordinated madness,
it'll kind of make sense once the information is funneled
through me, because at the end of the day, I totally understand
and will uphold the integrity and the vision that has been
established by the sponsor, which in this case would be my
particular sensing noble hatsukoi of the Aslama academia.
Totally different thing.
We'll get to that in a moment.
But you look down and you kind of break down and you see I have
this labeled in different sections.
So we'll have our database development team and we'll
consist of three members, one being a team lead and all these
boxes will convey the lead as well as the team member and
you're like well Rodney, I was looking on their list and they
said you need to like 7 people for that.
If if we're, if we're dealing with newbies, but if you're
dealing with an individual that is fired up and loving what they
do and they're good at it, asking them to create a website,
and then you check over it as you go, it's not really a
difficult task.
It may be a bit much to ask, but can you make it sound sweet?
I think I can.
What kind of traverse for it afford a bit more hair, so still
kind of going on the organizational chart and now
it's just like on the approach, how do I plan to gauge
everything well from the initiation we plan to design a
few things up to database, network, software application.
If you notice, we kind of went away from the mobile desktop
deal altogether.
Now I'm social media layout.
Uh.
From there, we'll transition to the planning phase.
This will detail all of the collective in and out through
the various system.
This will also aid in the proper data being delivered to the
proper destination, so we won't have any issues, right?
So if somebody tries to make a payment on account and it goes
to account B, we've dropped the ball that we need to see better.
However, our transition we get to the execution and now that
really kind of comes ladder and the project development process
as you're kind of getting towards the end and now things
are kind of starting to mesh around this point would be
critical because as we get to the execution, it's almost done
in like months.
We have four months to deliver everything.
By the time we get to the execution now, we're kind of in
month three, maybe midway.
So now we're kind of pressing the the the gas pedal but don't
want to go too fast because we don't want to crash.
So we have to execution in a closure.
This is around the time the database and things are closing
now, but we still have about a week or work or so before the
actual beta is delivered for the software.
So this gives us some play.
However, they are not coming from a total zero point because
we worked out a lot of details before the project started in
conjunction with a development company myself, a noble height,
Sakai and a few other additionals, that kind of have a
rough trap.
So we're not starting totally from scratch.
We do have a blueprint of road map, so to speak, right.
So we get to the closure and by this time, if everything has
gone to plan and I would probably stress myself and this
if it had not.
But if it does, then we're looking pretty good to have a
fully functional stable beta version and then in the terms of
one year to date after their start, we'll be releasing a full
social media platform, different conversation.
We'll kind of get into some of the details now as we kind of go
over the different roles that it will take to contribute to this
particular project.
The sponsor will be Isayama icon.
Then you have that is the discipline I personally trained
under Noble High Sakai, probably one of the most legendary
martial arts masters in Japan.
And I'm not exaggerating.
I actually personally trained with a noble high psychiatry.
I'm a member of his you high and I'm actually very still with the
Cortana kind of transitioned down and we have the resolution
development Group that is based on me personally.
I'm Rodney.
I have been at Purdue University Global now for about four years.
I started developing video games right after I started school
here and I legitimately started a resolution.
Now Development Group, predominantly with video games,
but as I have grown, so has it so the resolution development
group performed the Project Review Group and Development
team make sure everything is gone.
I would be the project manager.
Of course, my best friend Artemis Watkins, a great guy and
if he can't make sure something is quality, I don't know anyone
else who can.
He's meticulous.
That way he'll spend hours to make sure it's straight.
Trust him now procurement manager will be our Sondra L
McCullum, our communications manager, Doris Jay Durham, my
grandmother.
If she can't do it, no one can.
And even though some things may be comical, however, I would not
put these people there if I didn't think they could achieve
success.
Alright.
So then we kind of get back in, you're looking at stakeholders
now.
I will gonna be preferring the aspect of like the CEO in this
particular event.
I have a lot of invested in here, so I will make sure
everything of course is in alignment with the original
company vision on Barbara Spencer will make sure
everything is on budget as she will reciprocate all details
back to Noble Hatsukoi.
A younger Durham will make sure everything is in accord with
safety and health standards because again, we will have to
actually overhaul a facility and turn it into what we need.
So we need to make sure we are in accordance with everything
needed to have that go through without an issue.
Be mindful we're in the business of making money, not paying
money, and if we can't do that successfully, if we can't add
additions to a building and not be taxed, I don't know where
we'll be doing.
Which probably close, but we won't have that problem.
We have the board parks that will make sure we're in
compliance with legislation.
Again, as we will be doing things facility wise, we need to
make sure we are in accordance with our state and federal laws
in the process of doing that and that will be her job now,
compliance with the best codes of practice may be something
that may be taken lightly.
However, it is very serious.
It will make you much more efficient in your endeavors and
that's will be April Watkins job to make sure she ensures that we
are on the right path and doing things as they should.
So I'll go back down and now we're kind of get into the
budget.
I may be running over if I am something stop me.
My apologies, but as we get into, we'll see the various
teams broken down and here you would personally notes the
changes we have, our database software of course, now software
not mobile and desktop, just software team and you will see
team member one which would be the team lead as well as the
supporting cast that will come behind since I was constricted
for time and I didn't get to get a better format.
So you would see kind of half of this page going into some
prices.
I would transition to a next string screaming screen and you
will get the rest of the team members and you will get their
hourly totals for that entire department, right?
So we'll take the math and split it down there based on what they
need to do for that timeline and we'll start to get our totals.
Now this will let you know how long the departments will be
working, the hours they will collect in the total, that it
will equate to, as well as the total it will have on our
project.
Our starting budget was $375,000.
After getting into everything and breaking it down, we came
out to $327,000 in so excuse me 327,720.
My apologies, may be tired now.
We still have room to play, but we will utilize that particular
additional funds to kind of set something up in the back in case
we need to engage anything additional.
But to do all of this and make all of this happen right now,
that is the fee that we're looking at to be paid $327,720.
Alright, so uh, tradition passed and this is the information in
particular about the AWS solution because as I was
stating, we went with a hardware variant and it was pricey and
they didn't like it.
So they was like, hey, can we spend less money?
And I was like, well, potentially we could, but like
like how much did you want to do it?
And they were like, well, we wanna do it a lot.
So we came with the AWS solution and although it is fantastic, it
will get to a certain point as to where we would much rather
have a direct hand in maintaining that particular
information and data.
However, we figure for the first year this makes perfect sense.
So we will utilize the Amazon, the human, the AWS system, and
these are some of which use me.
The components that we will actually need to see that be
successful and we will use the Amazon Aurora.
It's a relational database.
Now, if prices can scale, but from where we digest, we could
be looking at anywhere from $500.00 a month, and if it
really upkicks to its high point, we could be looking at as
much as 5000.
However, if we kind of breakdown of finances and we say that the
base membership that will have will be $50.00, the most
expensive will be 200.
We anticipate the $100,000 member Mark in one year and we
won't even indulge the fact of the $200.00.
We'll just say all 100,000 to $50.00.
If we do, you'll get back a mind boggling by mine bar.
I can't even say it.
You'll get a mind boggling grip like 5,000,000 and you be like
that doesn't make sense if you go back and see the whole
dynamic and how we've been pushing this and speaking with
people, they're waiting for this.
This is what it will push them forward.
This will probably be where we'll have your four or five 6-7
year old in the kitchen doing martial arts, screaming,
resolution, development, grouping.
You won't even know it, but this is how it starts with a vision
to be intense and aggressive about it, and to have fun with
it.
And the smile while you present it?
Because I've been cheesing this entire time.
So we get to the Amazon app flow and this particular will kind of
help us transition information from the collective applications
back over to what we needed to be.
So all metrics and data can be collected so we can compile that
information and decide ultimately what we need to take
our social network platform and the direction of which is very
important and ultimately our primary goal at the end of all
this.
So as I go for it again, we have more information.
We'll use Amazon guard duty, which is actually pretty awesome
if you kind of go read the details, we can use it as much
as we need it and the funds will be there to kind of make the
proper payments and all of those great things.
However, it could be as minimal as $50.00 and again as much as
like 5000, depending on how it goes.
Now we will have a very small support staff on hand to deal
with these things, but if anything major happens, this
would be the entity that will reach out to and let them
properly mitigate it.
And to do that, it will cost finance, but they are figured
into the budget on a pretty large scale as well.
So if we never use them, it's just more money than a rollback
to us.
But they have been accounted for it and we kind of get into this
as I'm kind of getting towards the end now wrapping everything
up.
But this is just a chart that kind of detail, like how much is
actually gonna go on the different breaks for how much of
the apartments will actually do.
To be honest, the software department will ultimately bear
the most load of the work is they will be working the
longest, but none of this can be achieved without every
individual effort from every person and all the other
departments. Collectively.
Umm, so that is a, well pretty much it.
I have a lot of different references here.
I'm so great information about where I got details from.
I could also detail something in addition to is that if we go
back to 2012, we'll see the martial art industry was kind of
bringing in around $4 million.
So between 2012 and right before COVID hit, they transitioned
from that 4.
Excuse me?
I mean 4 billion.
I think for me, excuse me, I mean $4 billion, right?
Do the math like, don't just do the research and look up
yourself.
So they went from like 4 billion.
I still can't believe that 4 billion and by the time they get
to COVID and the pandemic kids need declines, they're in almost
like $9 billion, like 9.69 point 8.
So when the pandemic hits, it drops down to like a 8.2, and
then 2022 it went back up to like a 8.8.
I can't wait to see what the metrics and things would show
for 2023.
However, if you understand things and you indulge me for
maybe 20 minutes, doing a little research, tell me if you can't
come to the same conclusion.
But I hope you all have liked the presentation that I put
together.
This is just my spin on what it would take to make this
significant as it once was, so thank you.
I appreciate it.
Please tell me.
Yeah.
Don't tell me you couldn't hear me because I'll be terrible.
We can hear you.
Ohh God, I was like no, I would.
I was like, no, again because I didn't.
And you know Marjorie.
What?
I'm gonna ask why do I not have Rodney?
The guy thinks like me.
No, listen, I I had a lot of fun with this, but this is also
something that I love to do.
I'm actually talking to my katanas are sitting beside me.
I have a few different ones, but I think things are is intricate.
As the fun you want to have with them, and this is something that
people accepted and then they kind of dismissed not off their
personal engagements with based off what people collectively
said.
But that's never been a practice of martial arts.
It's not something you have to share with everyone.
It's something you do for that self balance and that's the
beauty of it.
And that's what this is about to give people back to the return
He, he.
Rodney, I'm 58 and I still do MMA.
of honor.
Ohh I I listen I I love to hear that.
That's fantastic.
How long have you been doing?
Well, I rolled my well, I did in college Taekwondo and judo.
I love it.
And of course, in the Army, I did hand to hand combat and
Yeah.
Your service.
army.
I was infantry officer.
And I appreciate you for it.
And then and then my when I had my three sons, I enrolled them
in Moy, Thai and MMA.
And because we had to do the family plan because, well, I'm
paying for it, I did it too.
That's beautiful.
I actually also and it's so many dynamics that I had to kind of
cut short, but I have a whole scenario.
I wrote a whole project charter and project proposal about this
actually and vivid detail probably like 32 pages now, but
I actually have emphasis of a family decision.
So let's just say if you have a membership and you're paying
$150.00, every family member that you will add would be an
additional $25.00 and they would have access to all the features
you had.
So when I first pitched this, they were like you giving the
way I said am I mad or am I genius?
If I get you and your whole family, have I lost or have I
won?
You want because that without there's an inertia there,
Exactly.
because that brings other families in.
It is.
They think it's a beautiful thing and it really is.
But if you're a wife and kids wanna go, you'll pay.
So they can go just so they won't harass you.
Actually, my wife did because they also offered self defense
It's the father.
courses for women.
So she also got to enroll in that.
They.
So it was a great plan.
That is the absolute, beautiful thing.
That's why it's something again I've indulged in.
I worked in law enforcement for years.
I wasn't instructor tactical and up self defense wise.
I came up with a various courses through weapon pretension and
self defense.
As an officer trying to keep someone from getting too close
on your person, if they do, how to properly disengage them from
trying to obtain your firearm?
How to keep it where it needs to be? Proper protocols?
Body language like those are things that I did, and again,
I've been a fan of this my whole life.
I stopped law enforcement just to continue school because when
I tried to ask him about a a promotion, do you know, they
told me if I went back to school and got a doctor, I could make 6
figures with the Police Department.
I was like, dude, if I go back to school and get a bachelors, I
can almost make 6 figures doing much of nothing.
Like what are you saying?
So I kind of took a step back and then went back to school to
pursue something else.
You you need to come to analytics because I can educate
you on that.
No, you don't need a doctorate.
Yeah, that's what I said.
I thought they were insane.
I'm gonna actually send you a message, but at this point where
I am, I went through most of my time here.
Not really knowing what I want to do.
I've had a lot of fun.
I love developing video games.
I code and look I'm C Sharp, C++, Python.
You are talking about stuff that we are doing quantum teaming on,
so it's not martial arts related, but you're talking
about exactly the concepts we need to actually pursue.
I think well, I will most certainly message you.
I am about to get in finished, but I will be coming back as I
will kind of start to work towards my masters.
Not sure on what yet, but I love this university man.
I love this school.
Good.
I've gone through a lot since I've been here, but I'm about to
walk out the other side, so now just take any more time.
But thank you everyone so much.
I hope you all like my presentation and if you have the
time indulging the martial art man, it'll better.
You don't fight anybody, but just prepare to ohk. Here's.
Well, I'm.
I'm on hiatus because I gotta I got TKO by a liver shot so.
Ohh, you're not the only one.
My best friend happened to him.
I know.
He was sparring the 12 year old and he got him with a Roundhouse
kick.
He didn't block it.
I was like, why did you not block it?
He said.
I didn't wanna hurt him.
I was like, well, if you could go back, would you block it now?
You didn't have to hurt him, would you?
Could have stepped away.
Yeah, it was.
It was a 30 year old kid that hit me.
And you were thinking the same thing.
Like yeah, I could block it, but I might hurt it.
Yeah, he did the same thing for me personally.
I believe my best defense is to not be there, right?
Look, if you try to hit me, I don't want to be there to absorb
you.
So my attention is to see you strike and me fade away because
I don't want to absorb it.
And then I'll attack after my philosophy most early.
Yeah.
All right.
We're gonna hand it back over to you, Marjorie.
I'm sorry, Marjorie.
Thank you so much.
You all are awesome.
Thank you.
Did we put you to sleep? Marjorie.
Ohh, she's.
Here there.
She gone.
She on the thing.
It says she's her mic is not.
What do you think about all this, Charlene?
This was actually a really great we had all the scary stuff about
AI.
I know.
And then we got to end on a positive note.
Which is good, which is good.
Umm, sorry, I was actually, uh, messaging Marjorie cause I
thought someone wasn't able to show up.
I was actually offering to present tonight just so they
could get my spot next week, if you know, if it would help with
anything.
The hopefully Marjorie will spawn to us or she got kicked
out.
I don't know how to say.
Jose Moreno.
No, I was.
I was first Lieutenant.
Who's next on the list?
I was first Lieutenant Moore.
I I'm pretty sure Rodney was the last.
I think I was a messaging and I think it was Eric who wasn't
Yeah, he was supposed to be less.
able to attend.
If I'm right and I was just umm.
Correct, correct.
Yeah, I sent him a message.
I sent him a message earlier and still haven't gotten anything
back from him.
Yeah, I was.
Uh, I did message Marjorie.
And she said, uh, that I'd be willing to fill in, so if he
could take my spot or they could take my spot next week and set.
So you said it sounds great, but just wanted to get a
confirmation before I, you know start doing that.
Charlene, do you have her cell phone number?
Ohm, I don't.
Yeah, unfortunately I don't either.
I used to have docs, but that's that's no longer useful.
Hmm yeah, I had docs too.
I've never got Marjorie's, umm, so unfortunate.
So I don't know what's going on.
So then we did finished the list, or.
The the list is finished other than the Eric, who we haven't
heard back from.
Uh-huh.
I see.
So I am of the opinion, we call it a night.
OK, sounds good to me.
All right, everybody.
I think this is great.
This has been a great presentations.
Perfect for Halloween.
All the scary stuff.
We got on a positive note at the end and we saw the perfect
Yeah.
business plan.
And.
We interval positive note.
I just personally want to say that I was certain nervous about
presenting, but I had an absolutely fantastic time.
I was so nervous.
I don't know if you could tell or not, but I I was on pins and
needles put up.
Just thank you.
I mean, I've learned a lot since I've been here and I feel like
I'm so much better going out than I was when I came in.
Yeah.
Yeah, I could tell.
Appreciate it.
Well, good, good.
And if you want some feedback I can give you some feedback on
how to present.
Yes, I I want feedback.
It will make me better at the end.
Contact me because I use.
I used to teach classes on presentations.
Ah, I'm.
I'm.
I'm hold on.
I'm putting my chair.
I actually gave my presentation standing up.
I couldn't said no.
Yeah, games.
The whole thing standing up, I couldn't sit.
I felt like the energy wouldn't flow right, but I'm sending you
a message right now.
Landon, anything additional that I can take shape with and and
make myself better as a presenter, I will greatly
appreciate it.
Even criticism, I take it creatively.
I just wanna be better.
So thank you much for that.
Well, that's the point of criticism is supposed to be
creative.
You're supposed to get better from it.
Yeah, if if you're smart, some people are not.
But I appreciate it it it makes you better if you harness it the
right way.
Right.
Well, I don't want to hold anyone else up.
I am extremely long winded.
It's probably why I may be good at presenting, but again thank
you all so much and you all have a great evening.
Alright, be well.
Thank you.
Thank you. Alright.
All right, everybody.
I think we're done.
I'm glad that you guys all came.
Hopefully Marjorie gets back with us.
Yes, definitely.
See guys, thanks for coming.
I'll hang here to the end, Charlene.
Oh, good.
OK, I'm gonna go then the night.